{"product_id":"hello-south-korea-by-dk-travel-9780241617397","title":"Hello, South Korea","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA celebration of all things South Korean – for anyone who loves South Korea, plans to visit, or wants to connect with its rich traditions.\u003c\/p\u003e\n\n\u003cp\u003eBTS and kimchi might have led you here, but they're just the beginning. Korean food, Korean beauty, Korean series – we can't get enough of all things Korean. But beyond the headlines of the trend-defining Korean Wave (known as Hallyu) lies a country of ancient customs, rich traditions, and quietly impressive contrasts. And that's exactly where \u003cem\u003eHello, South Korea\u003c\/em\u003e takes you.\u003c\/p\u003e\n\n\u003cp\u003eInside, chapters cover different aspects of Korean culture:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSETTING THE SCENE\u003c\/strong\u003e – get to know Korean history, landscapes, and language\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eUPHOLDING TRADITION\u003c\/strong\u003e – dive into everyday Korean life\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eADDING FLAVOUR\u003c\/strong\u003e – celebrate everyone's favourite treats, from tteokbokki to bibimbap\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKICKING BACK\u003c\/strong\u003e – explore how Koreans spend their free time in the great outdoors and after dark\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTELLING STORIES\u003c\/strong\u003e – discover Korea's trendsetting art, architecture, books, and fashion\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eENTERTAINING THE WORLD\u003c\/strong\u003e – Squid Game, Parasite, Blackpink, they all started here. Enjoy K-pop, TV, movies, and dance\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHAPING THE FUTURE\u003c\/strong\u003e – find out what's next for South Korea\u003c\/p\u003e\n\n\u003cp\u003eThis is not a Korea travel guide – it's a cultural companion, packed with striking photography, fascinating insights, and real stories that bring South Korea to life.\u003c\/p\u003e\n\n\u003cp\u003eLooking for Korean gifts? \u003cem\u003eHello, South Korea\u003c\/em\u003e is perfect for the culturally curious, lifelong learners, and all those who can't get enough of the country that's taken the world by storm.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46833128636652,"sku":"9780241617397","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27973303482273.jpg?v=1758437596","url":"https:\/\/bookhero.pro\/products\/hello-south-korea-by-dk-travel-9780241617397","provider":"Book Hero","version":"1.0","type":"link"}