{"product_id":"getting-to-yes","title":"Getting to Yes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eGetting to Yes\u003c\/i\u003e is a brilliant and timeless guide to essential negotiation techniques, drawing on principles developed by the Harvard Negotiation Project. Authored by Roger Fisher and William Ury, this book provides a systematic approach to creating mutually beneficial agreements in any kind of conflict, whether it's business negotiations, conflicts at work, or disagreements in personal relationships. Without delving into spoilers, the book unravels a framework that helps negotiators navigate difficult conversations and brings about win-win solutions.\u003c\/p\u003e\n\n\u003cp\u003eOver its more than thirty years in print, \u003ci\u003eGetting to Yes\u003c\/i\u003e has sold over two million copies and been translated into more than twenty languages, making it the world’s bestselling guide to negotiation. This refreshed edition continues to stand as the definitive resource in the field, offering readers practical strategies for achieving their goals without compromising relationships.\u003c\/p\u003e\n\n\u003cp\u003eThe book introduces several key principles to streamline the negotiation process:\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDon't bargain over positions:\u003c\/em\u003e This principle emphasises the importance of focusing on underlying interests rather than entrenched positions, enabling more creative and cooperative solutions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSeparate the people from the problem:\u003c\/em\u003e Recognising the human element in every negotiation, the book advises distinguishing between personal and substantive issues, allowing for more objective problem-solving.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInsist on objective criteria:\u003c\/em\u003e Anchoring agreements in fair, independent standards, the authors guide readers on preventing the negotiation from devolving into subjective or arbitrary arguments.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eGetting to Yes\u003c\/i\u003e simplifies the negotiation process with its evidence-based methodologies, empowering readers to turn adversarial negotiations into opportunities for collaboration and mutual gain. With its approachable yet profound insights, this book is an invaluable addition to any bookshelf, whether you're a seasoned negotiator or new to the art and science of negotiation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45693188112620,"sku":"9781847940933","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781847940933.jpg?v=1725592217","url":"https:\/\/bookhero.pro\/products\/getting-to-yes","provider":"Book Hero","version":"1.0","type":"link"}