{"product_id":"george-lucas","title":"George Lucas","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eGeorge Lucas\u003c\/i\u003e by Brian Jay Jones is the definitive biography of the visionary filmmaker who forever transformed the landscape of modern cinema. This book offers a meticulously detailed account of George Lucas's life and career, tracing his journey from a modest upbringing in Modesto, California, to the creation of one of the most influential film empires the world has ever known.\u003c\/p\u003e\n\n\u003cp\u003eGeorge Lucas, a fiercely independent filmmaker, has always marched to the beat of his own drum. In 1971, he founded Lucasfilm Ltd., a company that would become a powerhouse of innovation and creativity. With an unwavering determination to maintain control over the filmmaking process, Lucas not only directed and produced but also reshaped the industry through his visionary ideas.\u003c\/p\u003e\n\n\u003cp\u003eThe biographer brilliantly captures the essence of Lucas’s creative genius and his pioneering efforts in the realm of special effects and technology. The book delves into Lucas's early struggles, including the numerous hardships faced during the creation of \u003cem\u003eStar Wars\u003c\/em\u003e. When the film premiered on May 25, 1977, in just thirty-two American theatres, it seemed destined for obscurity. However, against all odds, \u003cem\u003eStar Wars\u003c\/em\u003e became a cultural phenomenon, revolutionising the science fiction genre and altering the film industry forever.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGeorge Lucas\u003c\/em\u003e also explores the filmmaker's other monumental successes, including the much-loved Indiana Jones series. The four films featuring the globetrotting archaeologist, alongside the \u003cem\u003eStar Wars\u003c\/em\u003e saga, collectively earned more than $6 billion worldwide. Lucas's ability to tap into the collective imagination of audiences across the globe resulted in some of the most devoted fanbases ever seen.\u003c\/p\u003e\n\n\u003cp\u003eBeyond his prowess in filmmaking, Lucas's impact on the technological advancements in cinema is immeasurable. He introduced computer-generated imagery (CGI) to the mainstream and founded a small animation company called Pixar, which would later become a cornerstone of the animation industry. The book chronicles Lucas's innovative approach to making movies, marketing them, and merchandising the associated products.\u003c\/p\u003e\n\n\u003cp\u003eIn 2013, Lucas sold Lucasfilm to Disney for a staggering $4.05 billion, marking the end of an era but also the continuation of his legacy under a new banner. The transaction underscored Lucas's role as not only a master storyteller but also a shrewd businessman.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGeorge Lucas\u003c\/em\u003e by Brian Jay Jones is more than just a biography; it is a comprehensive exploration of the man who dreamt big and had the audacity to bring his visions to life. This book is essential reading for anyone interested in cinema, storytelling, and the relentless pursuit of creative independence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":45711974269164,"sku":"9781472224316","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3c75c4963742ae6db22fd0028e2270d8.jpg?v=1794526496","url":"https:\/\/bookhero.pro\/products\/george-lucas","provider":"Book Hero","version":"1.0","type":"link"}