{"product_id":"generation-alpha-by-mark-mccrindle-9780733646300","title":"Generation Alpha","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eFrom renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eGeneration Alpha\u003c\/i\u003e are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information—good, bad, and fake. For parents, teachers, and leaders of Generation Alpha looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned about how global trends are impacting them, and wondering how to prepare them for a world where they will live longer and work later, this is the book you need.\u003c\/p\u003e\n\n\u003cp\u003eMcCrindle and Fell have interviewed thousands of children, parents, teachers, business leaders, marketers, and health professionals to deliver everything parents and educators need to know about Generation Alpha, the term Mark coined, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnderstanding and empowering this generation\u003c\/li\u003e\n  \u003cli\u003eThe significance of technology\u003c\/li\u003e\n  \u003cli\u003eHow to get education right for them\u003c\/li\u003e\n  \u003cli\u003eThe future of work\u003c\/li\u003e\n  \u003cli\u003eTheir consumer habits and their role as influencers\u003c\/li\u003e\n  \u003cli\u003eWhere and how this generation will live as adults\u003c\/li\u003e\n  \u003cli\u003eThe importance of mental and physical wellbeing\u003c\/li\u003e\n  \u003cli\u003eWhat their future looks like\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThrough meticulous research and interviews, \u003ci\u003eGeneration Alpha\u003c\/i\u003e shows us what we all need to know to help this group of children shape their future ... and ours.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47078663815404,"sku":"9780733646300","price":37.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5163293482449.jpg?v=1765216426","url":"https:\/\/bookhero.pro\/products\/generation-alpha-by-mark-mccrindle-9780733646300","provider":"Book Hero","version":"1.0","type":"link"}