{"product_id":"for-the-culture-by-marcus-collins-9781035020034","title":"For the Culture","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e‘Compelling and vivid’\u003c\/em\u003e - Robert Cialdini, author of \u003cem\u003ePre-Suasian\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In \u003cem\u003eFor the Culture\u003c\/em\u003e, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.\u003c\/p\u003e\n\n\u003cp\u003eWith a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows how you can do the same.\u003c\/p\u003e\n\n\u003cp\u003eFull of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, \u003cem\u003eFor the Culture\u003c\/em\u003e offers the essential tools for creating lasting engagement and influence.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e‘Some people seem to intuitively “get it.” Most do not. Collins articulates “it” for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture’\u003c\/em\u003e - Steve Huffman, co-founder and CEO, Reddit\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48242215452908,"sku":"9781035020034","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035020034-for-the-culture-1.jpg?v=1787966839","url":"https:\/\/bookhero.pro\/products\/for-the-culture-by-marcus-collins-9781035020034","provider":"Book Hero","version":"1.0","type":"link"}