{"product_id":"fall-in-love-with-the-problem-not-the-solution-by-uri-levine-9781786789655","title":"Fall in Love with the Problem, Not the Solution","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eUri Levine, founder of \u003cem\u003eunicorns\u003c\/em\u003e Waze and Moovit, brings you the ultimate guide to starting and running a business—with a bonus chapter on surviving and thriving in a crisis in this paperback edition.\u003c\/p\u003e\n\n\u003cp\u003eUnicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two. And in \u003cem\u003eFall in Love with the Problem, Not the Solution\u003c\/em\u003e, he shows you just how he did it.\u003c\/p\u003e\n\n\u003cp\u003eAs the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.\u003c\/p\u003e\n\n\u003cp\u003eHe offers tips on:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eValidating your idea\u003c\/li\u003e\n  \u003cli\u003eRaising funding\u003c\/li\u003e\n  \u003cli\u003eLeadership\u003c\/li\u003e\n  \u003cli\u003eHiring and firing\u003c\/li\u003e\n  \u003cli\u003eUnderstanding your users\u003c\/li\u003e\n  \u003cli\u003eMaking up-scale decisions\u003c\/li\u003e\n  \u003cli\u003eGoing global\u003c\/li\u003e\n  \u003cli\u003eDeciding when to sell\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith an all-new chapter on not only surviving but thriving in times of major external crisis, \u003cem\u003eFall in Love with the Problem, Not the Solution\u003c\/em\u003e offers mentorship in a book from one of the world's most successful entrepreneurs and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Random House New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46545952735468,"sku":"9781786789655","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4425593482824.jpg?v=1749823589","url":"https:\/\/bookhero.pro\/products\/fall-in-love-with-the-problem-not-the-solution-by-uri-levine-9781786789655","provider":"Book Hero","version":"1.0","type":"link"}