{"product_id":"empowered-by-marty-cagan-9781119691297","title":"Empowered","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much \u003cem\u003ewho\u003c\/em\u003e they hire, but rather \u003cem\u003ehow\u003c\/em\u003e they enable their people to work together to solve hard problems and create extraordinary products.\u003c\/p\u003e\n\n\u003cp\u003eAs legendary Silicon Valley coach—and coach to the founders of several of today’s leading tech companies—Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”\u003c\/p\u003e\n\n\u003cp\u003eThe goal of \u003cem\u003eEmpowered\u003c\/em\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.\u003c\/p\u003e\n\n\u003cp\u003eAs partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller \u003cem\u003eInspired\u003c\/em\u003e, \u003cem\u003eEmpowered\u003c\/em\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.\u003c\/p\u003e\n\n\u003cp\u003eThe book covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhat it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products\u003c\/li\u003e\n    \u003cli\u003eRecruiting and coaching the members of product teams, first to competence, and then to reach their potential\u003c\/li\u003e\n    \u003cli\u003eCreating an inspiring product vision along with an insights-driven product strategy\u003c\/li\u003e\n    \u003cli\u003eTranslating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build\u003c\/li\u003e\n    \u003cli\u003eRedefining the relationship of the product teams to the rest of the company\u003c\/li\u003e\n    \u003cli\u003eDetailing the changes necessary to effectively and successfully transform your organisation to truly empowered product teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eEmpowered\u003c\/em\u003e puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":45907277283564,"sku":"9781119691297","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119691297.jpg?v=1731708481","url":"https:\/\/bookhero.pro\/products\/empowered-by-marty-cagan-9781119691297","provider":"Book Hero","version":"1.0","type":"link"}