{"product_id":"emotion-by-design-by-greg-hoffman-9781847943552","title":"Emotion by Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer.\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, and bored customers.\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's a skill that can be learnt, just like any other.\u003c\/p\u003e\n\n\u003cp\u003eJoin Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games, and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative—\u003cem\u003eEmotion by Design\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47486046994668,"sku":"9781847943552","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c7edfdc0a0a9f0cff976f570e967e967.jpg?v=1775788965","url":"https:\/\/bookhero.pro\/products\/emotion-by-design-by-greg-hoffman-9781847943552","provider":"Book Hero","version":"1.0","type":"link"}