{"product_id":"elon-musk-by-walter-isaacson-9781761427978","title":"Elon Musk","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eFrom the author of \u003ci\u003eSteve Jobs\u003c\/i\u003e and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eAustralian Financial Review\u003c\/i\u003e Top 20 Read for 2023​\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eElon Musk\u003c\/i\u003e by Walter Isaacson is an in-depth exploration of the life and mind of the man behind Tesla, SpaceX, and a myriad of other groundbreaking ventures. The book takes readers from Musk's tumultuous childhood in South Africa, where he endured severe bullying and emotional trauma inflicted by his complex and often cruel father, to his ascent as one of the world's most influential and wealthy individuals.\u003c\/p\u003e\n\n\u003cp\u003eIsaacson delves into Musk's personality, revealing a man with a genuine love for innovation but also marred by personal demons. This duality manifests in his erratic mood swings and relentless drive, which can be both inspirational and destructive. Through a year teeming with astronomical achievements—such as SpaceX's 31 rocket launches and Tesla's impressive sales of over a million cars—Musk becomes the richest man on Earth, yet remains driven by a compulsion for high-stakes drama and ambitious projects.\u003c\/p\u003e\n\n\u003cp\u003eIn early 2022, Musk begins what might seem like just another bold endeavour: acquiring shares of Twitter, the ultimate social playground. The book explores how his past traumas, particularly incidents of playground bullying, have influenced his relentless ambition and shaped his outlook on control and ownership.\u003c\/p\u003e\n\n\u003cp\u003eFor two years, Walter Isaacson had unparalleled access to Musk's inner circle, shadowing him during pivotal moments, visiting his factories, and conducting extensive interviews with Musk as well as those closest to him—family, friends, employees, and even critics. The result is a compelling narrative filled with remarkable stories of success and failure, offering readers unprecedented insight into the mind of one of the most enigmatic figures of our time.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eElon Musk\u003c\/i\u003e is not just a biography; it's a vivid portrayal of a man whose vision and tenacity continue to push the boundaries of what is possible. The book begs the question: are the very demons that drive Musk the same forces responsible for his groundbreaking innovations and his ability to effect profound change?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster Australia","offers":[{"title":"Default Title","offer_id":45685957361900,"sku":"9781761427978","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781761427978.jpg?v=1725458894","url":"https:\/\/bookhero.pro\/products\/elon-musk-by-walter-isaacson-9781761427978","provider":"Book Hero","version":"1.0","type":"link"}