{"product_id":"disciplined-entrepreneurship-startup-tactics-by-paul-cheek-9781394223350","title":"Disciplined Entrepreneurship Startup Tactics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA hands-on, practical roadmap to get from great idea to successful company\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship, Paul Cheek, delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e, the author provides a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.\u003c\/p\u003e\n\n\u003cp\u003eThis is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximise your impact with limited resources. You’ll also discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEffective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003c\/li\u003e\n    \u003cli\u003eTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product\u003c\/li\u003e\n    \u003cli\u003eMethods for equity distribution that minimise conflict and maximise investor return\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn invaluable resource for founders and entrepreneurs, \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e will also benefit any professional working at an early-stage startup or launching new products, looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854457098476,"sku":"9781394223350","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394223350.jpg?v=1759242667","url":"https:\/\/bookhero.pro\/products\/disciplined-entrepreneurship-startup-tactics-by-paul-cheek-9781394223350","provider":"Book Hero","version":"1.0","type":"link"}