{"product_id":"culture-and-creativity-by-claudio-e-benzecry-9781509546879","title":"Culture and Creativity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhere does creativity come from? How do new ideas emerge, take shape, become materialised into products, and gain acceptance? \u003cem\u003eCulture and Creativity\u003c\/em\u003e offers a compelling account of creativity as a fundamentally social process.\u003c\/p\u003e\n\n\u003cp\u003eMoving beyond individualistic and psychological explanations, this book explores how creativity is shaped by cultural norms, knowledge exchange, material conditions, cognitive processes, social networks, and organisational structures. Drawing on a wide range of interdisciplinary research, it examines the collective dynamics behind innovation in areas as diverse as art, cuisine, music, science, and technology. Structured around four key themes – culture, materiality, cognition, and social organisation – each chapter introduces foundational theories, engages contemporary debates, and explores case studies of how creativity happens in practice.\u003c\/p\u003e\n\n\u003cp\u003eWritten in an accessible yet rigorous style, \u003cem\u003eCulture and Creativity\u003c\/em\u003e is an essential resource for students and scholars in the social sciences and humanities, as well as anyone interested in understanding creativity. It sets a new agenda for viewing creativity not as a mysterious force but as a patterned, explainable, and deeply embedded feature of social life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807568003308,"sku":"9781509546879","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781509546879-culture-and-creativity-1.jpg?v=1792524289","url":"https:\/\/bookhero.pro\/products\/culture-and-creativity-by-claudio-e-benzecry-9781509546879","provider":"Book Hero","version":"1.0","type":"link"}