{"product_id":"crossing-the-chasm-by-geoffrey-a-moore-9780060517120","title":"Crossing the Chasm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHere is the bestselling guide that created a new game plan for marketing in high-tech industries. \u003ci\u003eCrossing the Chasm\u003c\/i\u003e has become the bible for bringing cutting-edge products to progressively larger markets.\u003c\/p\u003e\n\n\u003cp\u003eThis edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":47647879626988,"sku":"9780060517120","price":51.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780060517120.jpg?v=1779242482","url":"https:\/\/bookhero.pro\/products\/crossing-the-chasm-by-geoffrey-a-moore-9780060517120","provider":"Book Hero","version":"1.0","type":"link"}