{"product_id":"contemporary-issues-in-marketing-and-consumer-behaviour-by-pauline-maclaran-9780415826907","title":"Contemporary Issues in Marketing and Consumer Behaviour","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of \u003ci\u003eContemporary Issues in Marketing and Consumer Behaviour\u003c\/i\u003e has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.\u003c\/p\u003e\n\n\u003cp\u003eTopics new to this edition include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ethe moralised brandscape;\u003c\/li\u003e\n    \u003cli\u003ethe politics of consumption;\u003c\/li\u003e\n    \u003cli\u003ethe spaces and places of marketing; and\u003c\/li\u003e\n    \u003cli\u003ethe relationship between marketing and psychoanalysis.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.\u003c\/p\u003e\n\n\u003cp\u003eWritten by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47932135342316,"sku":"9780415826907","price":412.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/0b1b6b1f83edcb3366fd9f049778d473.jpg?v=1783891712","url":"https:\/\/bookhero.pro\/products\/contemporary-issues-in-marketing-and-consumer-behaviour-by-pauline-maclaran-9780415826907","provider":"Book Hero","version":"1.0","type":"link"}