{"product_id":"competing-on-the-edge-by-shona-l-brown-9780875847542","title":"Competing on the Edge","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eUnstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favour of a revolutionary new paradigm—\u003cem\u003ecompeting on the edge\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eTo compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. \u003cem\u003eCompeting on the edge\u003c\/em\u003e is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change.\u003c\/p\u003e\n\n\u003cp\u003eIt requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly manoeuvring through chaos and time, managers can avoid constantly reacting to nonstop change and instead set a rhythmic pace that others must follow, thereby shaping the competitive landscape—and their own destiny.\u003c\/p\u003e\n\n\u003cp\u003eIn the first book to translate leading-edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking \"where do you want to go?\" with \"how will you get there?\" here's a bold and surprising strategy that works—when the name of the game is change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46868302332140,"sku":"9780875847542","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22886213482499.jpg?v=1759754821","url":"https:\/\/bookhero.pro\/products\/competing-on-the-edge-by-shona-l-brown-9780875847542","provider":"Book Hero","version":"1.0","type":"link"}