{"product_id":"commercial-management-by-david-lowe-9781405124683","title":"Commercial Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCommercial Management\u003c\/em\u003e provides a comprehensive overview of the diverse topics within commercial management. This textbook is structured into four key sections, each drawing on material developed as distance-learning modules.\u003c\/p\u003e\n\n\u003cp\u003eThe first section, \u003cstrong\u003eThe Commercial Environment\u003c\/strong\u003e, fosters a critical understanding of the environmental factors that influence commercial management.\u003c\/p\u003e\n\n\u003cp\u003eThe second section, \u003cstrong\u003eTechniques\u003c\/strong\u003e, explores a variety of techniques employed in commercial management, offering a foundational understanding.\u003c\/p\u003e\n\n\u003cp\u003eThe third section, \u003cstrong\u003eCommercial Strategies and Tactics\u003c\/strong\u003e, delves into the principles and practices of competitive bidding and bid evaluation.\u003c\/p\u003e\n\n\u003cp\u003eFinally, the fourth section, \u003cstrong\u003eLegal Aspects\u003c\/strong\u003e, examines the legal issues impacting commercial management.\u003c\/p\u003e\n\n\u003cp\u003eThroughout the book, examples and illustrations are provided from both the private and public sectors, facilitating a practical understanding of the content.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854276284652,"sku":"9781405124683","price":116.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7443313482688.jpg?v=1759239625","url":"https:\/\/bookhero.pro\/products\/commercial-management-by-david-lowe-9781405124683","provider":"Book Hero","version":"1.0","type":"link"}