{"product_id":"business-gamification-for-dummies-by-kate-shoup-9781118466933","title":"Business Gamification For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe easy way to grasp and use gamification concepts in business\u003c\/b\u003e\n\n\u003cp\u003eGamification is a modern business strategy that leverages principles from games to influence favourable customer behaviour on the web, aiming to improve customer loyalty, engagement, and retention. Gamification can be utilised by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.) for any web-based experience (mobile, website, retail, community, etc.).\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBusiness Gamification For Dummies\u003c\/i\u003e explains how you can apply the principles of this strategic concept to your own business model.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow gamification evolved from Farmville\/Zynga and Facebook and is now something that can be applied to the work environment\u003c\/li\u003e\n  \u003cli\u003eHow to build a successful gamification programme\u003c\/li\u003e\n  \u003cli\u003eHow to entice and retain customers using gamification\u003c\/li\u003e\n  \u003cli\u003eHow to drive employee behaviour inside your organisation\u003c\/li\u003e\n  \u003cli\u003eReal-world illustrations of gamification at work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867364905196,"sku":"9781118466933","price":68.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5616393482586.jpg?v=1759701798","url":"https:\/\/bookhero.pro\/products\/business-gamification-for-dummies-by-kate-shoup-9781118466933","provider":"Book Hero","version":"1.0","type":"link"}