{"product_id":"brands-in-the-age-of-ai-by-mark-kingsley-9780760395219","title":"Brands in the Age of AI","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNavigate the complexities of AI in branding, from maximising benefits to addressing ethical considerations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrands in the Age of AI\u003c\/em\u003e by Mark Kingsley is a timely survey of how artificial intelligence is revolutionising branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalisation, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences. However, Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the centre of each decision.\u003c\/p\u003e\n\n\u003cp\u003eInside, you will find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWide-ranging analysis of AI's role in branding:\u003c\/strong\u003e Understand how AI technology enables personalisation, responsiveness, and predictive branding.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiscussion on the effects of AI use:\u003c\/strong\u003e Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReal-world examples:\u003c\/strong\u003e Learn from brands located across the spectrum of AI-powered branding strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith \u003cem\u003eBrands in the Age of AI\u003c\/em\u003e, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centred in an increasingly AI-driven marketplace.\u003c\/p\u003e\n\n\u003cp\u003eThe School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the programme. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.\u003c\/p\u003e\n\n\u003cp\u003eEach book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding programme. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.\u003c\/p\u003e\n\n\u003cp\u003eAlso available from the series: \u003cem\u003eThe Meaning of Branded Objects\u003c\/em\u003e and \u003cem\u003eA History of Brands\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47288384520428,"sku":"9780760395219","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19880373482458.jpg?v=1770547458","url":"https:\/\/bookhero.pro\/products\/brands-in-the-age-of-ai-by-mark-kingsley-9780760395219","provider":"Book Hero","version":"1.0","type":"link"}