{"product_id":"brand-hacks-by-emmanuel-probst-9781576879825","title":"Brand Hacks","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eEvery year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThere are ways for brands to break this cycle.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBrands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBrand Hacks\u003c\/i\u003e takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the \u003cstrong\u003epersonal\u003c\/strong\u003e, \u003cstrong\u003esocial\u003c\/strong\u003e, and \u003cstrong\u003ecultural\u003c\/strong\u003e meanings that successful brands bring to consumers’ everyday lives.\u003c\/p\u003e\n\n\u003cp\u003eMost importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBrand Hacks\u003c\/i\u003e is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46451515523308,"sku":"9781576879825","price":43.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11761543482749.jpg?v=1747567885","url":"https:\/\/bookhero.pro\/products\/brand-hacks-by-emmanuel-probst-9781576879825","provider":"Book Hero","version":"1.0","type":"link"}