{"product_id":"born-to-run","title":"Born to Run","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eBorn to Run\u003c\/i\u003e by Christopher McDougall is an enthralling exploration of the world of ultra-running and the secrets of endurance and performance buried deep in humanity's past. At the heart of this captivating narrative lies the Tarahumara, a reclusive tribe of Mexican Indians famed for their extraordinary ability to run vast distances with ease and joy. This tribe, who inhabit the harsh and remote Copper Canyons, are reputed to be the world's best distance runners. In 1993, a remarkable 57-year-old Tarahumara runner won a prestigious 100-mile race, astonishing the world by competing in a toga and sandals.\n\n\u003cp\u003eMcDougall, driven by his own persistent running injuries and quest for understanding, embarks on an arduous journey into the depths of the canyons. Accompanied by a small group of elite ultra-runners, he sets out to uncover the secrets behind the Tarahumara's effortless mastery of endurance running. What follows is a riveting adventure that not only delves into the rich culture and philosophy of the Tarahumara but also confronts the very essence of human potential.\u003c\/p\u003e\n\n\u003cp\u003eWith remarkable energy and keen insight, McDougall weaves a compelling narrative that transcends mere athletic achievement. He poses the compelling question of what it truly takes to be an incredible runner. His quest takes him from the wild trails of the Copper Canyons to the cutting-edge research labs at Harvard, Nike, and beyond. Along the way, he encounters a host of fascinating characters, including a remarkable woman who shattered the world record for 100 miles and then astonishingly ran a 2:50 marathon in a bikini, pausing mid-race to enjoy a beer.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBorn to Run\u003c\/i\u003e is much more than a story of running; it is a journey into the heart of what makes us human and what we can achieve when we tap into our innate capabilities. McDougall's insightful and engaging storytelling uncovers not only the physical but the psychological and spiritual aspects of running, offering readers an inspiring look at how the secrets of the Tarahumara can help us all lead healthier, happier, and more fulfilled lives.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a must-read for anyone interested in running, anthropology, or the incredible potential of the human spirit. It is a rich tapestry of adventure, scientific inquiry, and sheer determination that will leave you eager to lace up your running shoes and discover your own path.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":45706143138028,"sku":"9781846684227","price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781846684227.jpg?v=1725883938","url":"https:\/\/bookhero.pro\/products\/born-to-run","provider":"Book Hero","version":"1.0","type":"link"}