{"product_id":"big-picture-strategy-by-marta-dapena-baron-9781119712060","title":"Big Picture Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop winning brand strategies by focusing your team on the key strategic choices that drive organisational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBig Picture Strategy\u003c\/em\u003e shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.\u003c\/p\u003e\n\n\u003cp\u003eStrategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organisations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it\u003c\/li\u003e\n    \u003cli\u003eThe four strategies companies use to launch and grow brands successfully\u003c\/li\u003e\n    \u003cli\u003eHow to use strategy-integrated metrics to promote continuous learning in organisations\u003c\/li\u003e\n    \u003cli\u003eHow to increase communications efficiency in commercial organisations through the use of a common vocabulary to frame customer-based issues\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUnlike many of its competitors, \u003cem\u003eBig Picture Strategy\u003c\/em\u003e does not pretend that your organisation has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organisation for years to come.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854058541292,"sku":"9781119712060","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18067663482586.jpg?v=1759233078","url":"https:\/\/bookhero.pro\/products\/big-picture-strategy-by-marta-dapena-baron-9781119712060","provider":"Book Hero","version":"1.0","type":"link"}