{"product_id":"beyond-the-core-by-chris-zook-9781578519514","title":"Beyond the Core","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAll companies must grow to survive—but only one in five growth strategies succeeds. In \u003cem\u003eProfit from the Core\u003c\/em\u003e, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBeyond the Core\u003c\/em\u003e, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage because they stem directly from what the company already knows and does best.\u003c\/p\u003e\n\n\u003cp\u003eBased on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, \u003cem\u003eBeyond the Core\u003c\/em\u003e:\u003c\/p\u003e\n\n\u003cp\u003e1) Identifies the adjacency pattern that most dramatically increases the odds of success: \u003cem\u003erelentless repeatability\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e2) Offers a systematic approach for choosing among a range of possible adjacency moves.\u003c\/p\u003e\n\n\u003cp\u003e3) Shows how to time adjacency moves during a variety of typical business situations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBeyond the Core\u003c\/em\u003e shows how to find and leverage the best avenues for growth—without damaging the heart of the firm.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46868204093676,"sku":"9781578519514","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/72643482750.jpg?v=1759752171","url":"https:\/\/bookhero.pro\/products\/beyond-the-core-by-chris-zook-9781578519514","provider":"Book Hero","version":"1.0","type":"link"}