{"product_id":"before-elvis-by-preston-lauterbach-9780306833083","title":"Before Elvis","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA thought-provoking exploration of the Black musicians who inspired Elvis Presley's music, primarily through the lens of four overlooked artists: Little Junior Parker, Big Mama Thornton, Arthur \"Big Boy\" Crudup, and Calvin Newborn.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBefore Elvis\u003c\/em\u003e, author Preston Lauterbach delves into the captivating stories and contributions of these artists, whose musical genius laid the groundwork for what would become known as the \"rock 'n' roll\" sound, credits often misattributed to Elvis alone.\u003c\/p\u003e\n\n\u003cp\u003eBy casting a spotlight on these influential yet largely unrecognised figures, Lauterbach provides a deep and nuanced narrative, challenging common perceptions and offering insightful context about the musical landscape of the time.\u003c\/p\u003e\n\n\u003cp\u003eThis book is not just a biography of these artists but an enlightening investigation into the cultural and historical currents that shaped modern music. \u003cem\u003eBefore Elvis\u003c\/em\u003e invites readers to rediscover the roots of rock and appreciate the profound impact these musicians had on the genre, honouring their legacy with the recognition they deserve.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46798737015020,"sku":"9780306833083","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e7c5ca93ef6ce1ffa95dfdee07d2e5a9.jpg?v=1757904310","url":"https:\/\/bookhero.pro\/products\/before-elvis-by-preston-lauterbach-9780306833083","provider":"Book Hero","version":"1.0","type":"link"}