{"product_id":"be-here-now","title":"Be Here Now","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eBe Here Now\u003c\/i\u003e by Ram Dass is a transformative guidebook that captures the essence of spiritual awakening and self-discovery. Presented in a unique and visually compelling format, the book takes readers on a profound journey that explores the convergence of Eastern philosophy and Western psychology. It delves into the metaphysical metamorphosis of Richard Alpert, a Harvard professor, who embarks on an inner quest that leads him to become the spiritual teacher we know as Ram Dass.\u003c\/p\u003e\n\n\u003cp\u003e\"We're talking about metamorphosis. We're talking about going from a caterpillar to a butterfly. We're talking about how to become a butterfly.\"\u003c\/p\u003e\n\n\u003cp\u003eThis iconic statement encapsulates the core message of \u003ci\u003eBe Here Now\u003c\/i\u003e: the transformation of consciousness and the pursuit of spiritual enlightenment. Published in 1971, this countercultural classic quickly filled a void in the spiritual landscape of the time, propelling the mindfulness and meditation movement into the cultural mainstream.\u003c\/p\u003e\n\n\u003cp\u003eInitially, Richard Alpert led a life that many would envy. As a highly esteemed professor at Harvard University, he enjoyed professional success, luxury, and social prestige. Despite his accomplishments, Alpert felt an inexplicable void, a sense of incompletion that Western materialism and intellectualism could not fulfil.\u003c\/p\u003e\n\n\u003cp\u003eHis journey of self-exploration took a dramatic turn with the introduction of psychedelics, particularly psilocybin and LSD. These substances catalysed a profound shift in his perception, dismantling the layers of his constructed identity and revealing a luminous, inner self beyond his professional and social persona. Fear transformed into spiritual exaltation as Alpert embraced his essence as a radiant, loving being.\u003c\/p\u003e\n\n\u003cp\u003eDeepening his quest, Alpert travelled to India, where he encountered a guru who bestowed upon him the name Baba Ram Dass, meaning \"servant of God.\" Immersed in the teachings of Eastern spirituality, mindfulness, and hatha yoga, Ram Dass began to internalise the principle of living in the present moment, encapsulated by the mantra \"Be Here Now.\"\u003c\/p\u003e\n\n\u003cp\u003eThrough its combination of inspiring text, enlightening illustrations, and thought-provoking aphorisms, \u003ci\u003eBe Here Now\u003c\/i\u003e serves as both a spiritual autobiography and a practical guide for awakening and self-determination. Renowned for its powerful guidance on yoga, meditation, and self-inquiry, the book continues to illuminate the path for countless seekers worldwide.\u003c\/p\u003e\n\n\u003cp\u003eAs we navigate an increasingly complex world, the teachings of Ram Dass remain profoundly relevant, encouraging us to transcend the distractions of the past and future to fully embrace the present moment. \u003ci\u003eBe Here Now\u003c\/i\u003e invites you to embark on your own journey of self-realisation, armoured with the wisdom and practices to discover your true self.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693178020076,"sku":"9780517543054","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780517543054.jpg?v=1725591526","url":"https:\/\/bookhero.pro\/products\/be-here-now","provider":"Book Hero","version":"1.0","type":"link"}