{"product_id":"bayesian-statistics-and-marketing-by-peter-e-rossi-9781394219117","title":"Bayesian Statistics and Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFine-tune your marketing research with this cutting-edge statistical toolkit\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analysing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.\u003c\/p\u003e\n\n\u003cp\u003eEconomists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.\u003c\/p\u003e\n\n\u003cp\u003eReaders of the second edition of \u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e will also find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDiscussion of Bayesian methods in text analysis and Machine Learning\u003c\/li\u003e\n  \u003cli\u003eUpdates throughout reflecting the latest research and applications\u003c\/li\u003e\n  \u003cli\u003eDiscussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here\u003c\/li\u003e\n  \u003cli\u003eExtensive case studies throughout to link theory and practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854035112172,"sku":"9781394219117","price":221.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10730813482684.jpg?v=1759232080","url":"https:\/\/bookhero.pro\/products\/bayesian-statistics-and-marketing-by-peter-e-rossi-9781394219117","provider":"Book Hero","version":"1.0","type":"link"}