{"product_id":"apocalypse-capitalism-by-john-preston-9781529248760","title":"Apocalypse Capitalism","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eApocalypse Capitalism\u003c\/em\u003e is available open access digitally under the CC-BY-NC-ND licence.\u003c\/p\u003e\n\n\u003cp\u003eIs it easier to imagine the end of the world than the end of capitalism?\u003c\/p\u003e\n\n\u003cp\u003eDrawing on extensive archival research in the UK and the US, this book uncovers how Cold War planners aimed to keep capitalism alive even after a nuclear apocalypse. Through scenario planning, US officials anticipated capitalist recovery, while UK strategies prioritised preserving elite power and restoring the class system.\u003c\/p\u003e\n\n\u003cp\u003eBy tracing these contrasting imaginaries, \u003cem\u003eApocalypse Capitalism\u003c\/em\u003e reveals how capitalism is projected beyond the apocalypse. It explores alternative economic futures that emerge when the unthinkable is taken seriously.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807537365228,"sku":"9781529248760","price":139.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529248760-apocalypse-capitalism-1.jpg?v=1792523742","url":"https:\/\/bookhero.pro\/products\/apocalypse-capitalism-by-john-preston-9781529248760","provider":"Book Hero","version":"1.0","type":"link"}