{"product_id":"ai-driven-value-management-by-craig-legrande-9781394288823","title":"AI-Driven Value Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eUnlock the power of generative AI to transform your enterprise B2B sales and marketing strategies\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eAI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success\u003c\/i\u003e, authors Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionise B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programmes. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers – and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing.\u003c\/p\u003e\n\n\u003cp\u003eDive into the core of AI-empowered Value Management (AI-VM) through a detailed exploration of a comprehensive AI-driven value management blueprint. This guide uses real-world success stories and cutting-edge AI technology solutions to illustrate how businesses can combine people, processes, and technology to execute value management at scale, enhancing efficiency and effectiveness.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, you'll:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn from the successes and strategies of leading companies like Salesforce, ServiceNow, and Amazon Web Services\u003c\/li\u003e\n  \u003cli\u003eDiscover the AI-VM Blueprint, an integrated framework that lays out strategic, operational, and technological guidelines for deploying AI-driven value management\u003c\/li\u003e\n  \u003cli\u003eEquip your team with actionable insights and tools to innovate and implement AI in your sales, marketing and customer success strategies effectively\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eAI-Driven Value Management\u003c\/i\u003e is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853944115436,"sku":"9781394288823","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11427873482684.jpg?v=1759226906","url":"https:\/\/bookhero.pro\/products\/ai-driven-value-management-by-craig-legrande-9781394288823","provider":"Book Hero","version":"1.0","type":"link"}