{"product_id":"10-to-25","title":"10 to 25","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003e10 to 25\u003c\/em\u003e by David Yeager is a seminal work that explores the intricate science of motivating young people between the ages of ten and twenty-five. Through this illuminating book, Yeager delves deep into the developing adolescent and young adult brains, offering revolutionary insights into how we can better engage, teach, and support the young people in our lives. Drawing from cutting-edge neuroscientific research, the book sheds light on how and why young people in this age range experience a heightened sensitivity to social rewards, such as pride and admiration, and a heightened aversion to social pain, such as embarrassment and rejection.\u003c\/p\u003e\n\n\u003cp\u003eAcclaimed developmental psychologist David Yeager reveals that as children hit the age of ten, their brains undergo significant changes that influence their social behaviour. These changes drive them to seek out socially rewarding experiences and steer them away from contexts that might cause social pain. This marked sensitivity to social status and respect persists into their mid-twenties. By understanding these neurological transformations, adults can foster better communication, minimise conflicts, and effectively motivate the young people in their lives.\u003c\/p\u003e\n\n\u003cp\u003eYeager’s work is essential for parents, educators, and mentors who wish to harness the innate drive within young people to help them thrive. \u003cem\u003e10 to 25\u003c\/em\u003e offers long-term strategies to nurture well-adjusted, independent, and accomplished young adults. It is a pivotal read, providing necessary tools to tap into the basic neurobiological systems that underlie motivation and behaviour during these critical years.\u003c\/p\u003e\n\n\u003cp\u003eRenowned experts have lauded \u003cem\u003e10 to 25\u003c\/em\u003e for its profound impact:\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"One of the most fascinating and important books of the past decade... It will change millions of lives.\" - Carol Dweck\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Required reading for anyone who aspires to be a wise influence on the young people they care about.\" - Angela Duckworth\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"This book is life-changing... a must-read for anyone who works with young people.\" - Laurie Santos, Professor of Psychology at Yale University\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"An important and extremely useful book.\" - Andrew Huberman\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eWith its groundbreaking approach and thorough exploration of adolescent brain development, \u003cem\u003e10 to 25\u003c\/em\u003e by David Yeager stands as a transformative guide for understanding and supporting the young people who will shape our future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693172941036,"sku":"9781529948752","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529948752_e2f656c0-8d28-42b0-9bd0-06ab5e30b08d.jpg?v=1733094727","url":"https:\/\/bookhero.pro\/products\/10-to-25","provider":"Book Hero","version":"1.0","type":"link"}