{"title":"Yvon Chouinard","description":"\u003cp\u003eYvon Chouinard's works offer a compelling blend of adventure, passion for the outdoors, and insightful reflections on sustainability. Readers can expect gripping tales of climbing and exploration alongside practical guides that celebrate a deep connection with nature and sport.\u003c\/p\u003e\n\n\u003cp\u003eHis books weave personal memoir with themes of environmental stewardship and the art of fly fishing, inviting readers to engage with both the physical challenge and the spirit of outdoor pursuits. \u003cem\u003eLet My People Go Surfing\u003c\/em\u003e and similar titles explore the harmony between creativity, sport, and ecological responsibility.\u003c\/p\u003e","products":[{"product_id":"let-my-people-go-surfing","title":"Let My People Go Surfing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003ci\u003eLet My People Go Surfing\u003c\/i\u003e, Yvon Chouinard takes readers on an extraordinary journey from his humble beginnings to becoming a pioneering figure in both the outdoor industry and environmental activism. This captivating memoir shares the compelling narrative of a young boy who moved to Southern California with little knowledge of English and even less money, yet grew to inspire change on a global scale through sustainable business practices.\u003c\/p\u003e\n\n\u003cp\u003eChouinard's story is anything but ordinary. As a rebellious youth, he discovered a fierce passion for the outdoors and found solace and adventure in scaling the world’s highest and most daunting peaks. With an innovative spirit inherited from his father, a skilled blacksmith, Chouinard began crafting his own climbing equipment, setting new standards for safety and performance that revolutionised the sport.\u003c\/p\u003e\n\n\u003cp\u003eBut \u003ci\u003eLet My People Go Surfing\u003c\/i\u003e is more than just a tale of personal triumph and adventure. It's a profound exploration of how business can and should be a force for good. Chouinard built Patagonia into a globally recognised brand, not just for its quality outdoor gear, but for its unwavering commitment to environmental activism and sustainability. The book delves into the company’s unique approach to business – one that prioritises the health and well-being of our planet over profit margins.\u003c\/p\u003e\n\n\u003cp\u003eRich with insights, anecdotes, and practical advice, \u003ci\u003eLet My People Go Surfing\u003c\/i\u003e serves as both an autobiography and a guidebook for aspiring entrepreneurs and environmentalists. Chouinard's ethos, encapsulated by his mantra of \"doing good while having a blast,\" challenges conventional business paradigms and offers a refreshing perspective on the potential for creative, ethical, and sustainable enterprise.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an outdoor enthusiast, a business leader, or simply someone who cares about the future of our planet, Yvon Chouinard's story will inspire you to rethink what’s possible and strive for change. This is not just a business book; it's a manifesto for a better way of living and working.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45657973489900,"sku":"9780143109679","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780143109679_3cbe532d-2f13-4376-98b7-9b4578173e7c.jpg?v=1736066492"},{"product_id":"climbing-fitz-roy-1968-by-dick-dorworth-9781938340161","title":"Climbing Fitz Roy, 1968","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays, \u003cem\u003eClimbing Fitz Roy, 1968\u003c\/em\u003e presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects on how this momentous trip influenced the lives of those involved and, in a greater context, the lives of so many others.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46801245700332,"sku":"9781938340161","price":74.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781938340161.jpg?v=1757321746"},{"product_id":"some-stories-by-yvon-chouinard-9781938340826","title":"Some Stories","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFor nearly 80 years, Yvon Chouinard has followed his own advice, pursuing, with equal fervour, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he's learned in articles and books, personal letters and poetry, introductions and eulogies. Chouinard himself has selected his favourites from years of reflection, all accompanied by illustrative photos, many never published before.\u003c\/p\u003e\n\n\u003cp\u003eThe result is more of Chouinard's iconoclastic and provocative thinking, his skilled storytelling and sense of humour, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, and musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. \u003ci\u003eSome Stories\u003c\/i\u003e is an eclectic portrait of a unique life lived well.\u003c\/p\u003e\n\n\u003cp\u003eYet, the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: 'We are in business to save our home planet.' With this, he emphasises the urgency of the climate crisis and entreats every person to reflect on, commit to, and act on this mission.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854839992556,"sku":"9781938340826","price":94.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781938340826.jpg?v=1759257205"},{"product_id":"pheasant-tail-simplicity-by-mauro-mazzo-9781952338281","title":"Pheasant Tail Simplicity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTogether, these anglers have nearly 200 years of fly fishing experience. They've tried—and refined—it all, so you can catch fish anywhere, anytime, with just one type of fly.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAngling aficionados and authors Yvon Chouinard, Craig Mathews, and Mauro Mazzo join together again to reveal the secret to successful fly fishing: the pheasant tail fly. In \u003cem\u003eSimple Fly Fishing\u003c\/em\u003e (Patagonia, 2014; 2018), they made the case for replacing unnecessary gear with knowledge and technique. Now, after years of continuing to experiment and simplify, they offer the next step: the feathers that can be used to tie any kind of fly: nymphs, dry flies, emergers, and beetles.\u003c\/p\u003e\n\n\u003cp\u003eConceived as an advanced follow-up to \u003cem\u003eSimple Fly Fishing\u003c\/em\u003e, \u003cem\u003ePheasant Tail Simplicity\u003c\/em\u003e focuses on essential fly patterns that all share one critical ingredient—pheasant tail. The book explores the techniques required to tie and present these flies to trout, anadromous, and saltwater species. More than just a guide, it challenges the industry norm that thousands of fly patterns are necessary to catch fish. Instead, it distils fly fishing to its core: one shared fly-tying ingredient, a handful of techniques, and a mindset that prioritises knowledge, craft, and creativity over all else.\u003c\/p\u003e\n\n\u003cp\u003eThe book includes 18 detailed fly recipes, with ingredients lists and step-by-step photos.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet Fly Patterns: Flymph, Bead Head Flymph, Soft Hackle, Soft Hackle Dry Fly, Trico Spinner\u003c\/li\u003e\n  \u003cli\u003eNymph Patterns: Nymph, Bead Head Nymph, Jig, Red Tag, Caddis\u003c\/li\u003e\n  \u003cli\u003eDry Fly Patterns: Mayfly Emerger, Sparkle Dun, Mayfly Spinner, Iris Caddis, X Caddis, Zelon Midge, Foam Beetle\u003c\/li\u003e\n  \u003cli\u003eSaltwater Pattern: Bonefish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThen they tell how to use this one type of fly to catch any kind of fish. In concise text, with instructional photos throughout and QR codes that link to how-to videos for tying and fishing with these flies, this book and its techniques force you to rely on your skills and to be creative to be successful. You will catch fish as you never have before.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":47471336554732,"sku":"9781952338281","price":61.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781952338281-pheasant-tail-simplicity.jpg?v=1775240410"},{"product_id":"simple-fly-fishing-revised-second-edition-by-craig-mathews-9781938340796","title":"Simple Fly Fishing (Revised Second Edition)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eModern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else.\u003c\/p\u003e\n\n\u003cp\u003eThe wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish.\u003c\/p\u003e\n\n\u003cp\u003eWith chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, \u003ci\u003eSimple Fly Fishing\u003c\/i\u003e reveals the secrets and the soul of this captivating sport.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWinner, Guidebooks, Banff Mountain Book Competition 2014\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47598272479468,"sku":"9781938340796","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d3f8a3663e4ee1487feeb3ae3270d2b1.jpg?v=1778026580"}],"url":"https:\/\/bookhero.pro\/collections\/yvon-chouinard.oembed","provider":"Book Hero","version":"1.0","type":"link"}