{"title":"Yang Cheng","description":"\u003cp\u003eDiscover the insightful works of Yang Cheng, a distinguished author in the field of \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, known for delving into the intricate relationship between artificial intelligence and strategic communication. With a keen eye for detail and a passion for exploring the future of technology, Yang Cheng provides readers with valuable perspectives on the dynamic role of AI in modern communication strategies.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout books in this collection is \u003cstrong\u003eAI and Strategic Communication\u003c\/strong\u003e. This thought-provoking work guides readers through the ways AI is transforming traditional communication methods. Whether you are a student, educator, or professional in the field, Cheng’s writing offers an in-depth understanding of how AI can be harnessed to enhance strategic communication efforts.\u003c\/p\u003e\n\n\u003cp\u003eYang Cheng’s contributions are invaluable for anyone looking to stay ahead in the rapidly evolving world of technology and communication. Browse through Cheng's collection to enrich your knowledge and skills in integrating AI with strategic communication.\u003c\/p\u003e","products":[{"product_id":"ai-and-strategic-communication-by-yang-cheng-9781394275403","title":"AI and Strategic Communication","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eProvides an essential guide to AI's impact on PR practices, ethics, and societal implications.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia. This comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organisations, and society.\u003c\/p\u003e\n\n\u003cp\u003eCovering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organisational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases.\u003c\/p\u003e\n\n\u003cp\u003eOffering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, \u003ci\u003eAI and Strategic Communication\u003c\/i\u003e:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePresents cutting-edge research from experts in AI, PR, and media ethics\u003c\/li\u003e\n  \u003cli\u003eDiscusses emerging AI-driven technologies and their implications for PR professionals\u003c\/li\u003e\n  \u003cli\u003eDiscusses AI's impact on democracy, misinformation, and truth in public discourse\u003c\/li\u003e\n  \u003cli\u003eIncludes a forward-looking analysis of AI's evolving role in communication\u003c\/li\u003e\n  \u003cli\u003eOffers recommendations for future research and professional adaptation\u003c\/li\u003e\n  \u003cli\u003eFeatures research-backed insights, practical strategies, and real-world case studies\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith a multidisciplinary approach to communication in the digital age, \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871299162348,"sku":"9781394275403","price":96.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11293673482684.jpg?v=1759874772"}],"url":"https:\/\/bookhero.pro\/collections\/yang-cheng.oembed","provider":"Book Hero","version":"1.0","type":"link"}