{"title":"William Poundstone","description":"\u003cp\u003eWelcome to our William Poundstone collection, where curiosity meets insight in an engaging array of books that blend Self-Help, Personal Development, Business, and Entrepreneurship. William Poundstone is a celebrated author renowned for his ability to demystify complex concepts, making them accessible and intriguing for readers from all walks of life.\u003c\/p\u003e\n\n\u003cp\u003eDive into titles like \u003cem\u003eHow Do You Fight a Horse-Sized Duck?\u003c\/em\u003e, where Poundstone explores human psychology through the lens of intriguing and seemingly bizarre hypothetical questions, offering readers a unique perspective on problem-solving and decision-making. This book is both an entertaining and enlightening read, perfect for those looking to enhance their analytical skills in everyday situations.\u003c\/p\u003e\n\n\u003cp\u003eAnother stellar title, \u003cem\u003ePriceless\u003c\/em\u003e, delves into the fascinating world of behavioural economics and the hidden forces that influence our decisions. It's an eye-opener for anyone interested in understanding the psychology behind pricing and value, offering rich insights particularly valuable for entrepreneurs and business strategists.\u003c\/p\u003e\n\n\u003cp\u003eWilliam Poundstone’s works are perfect for those who love to explore the intersections of human nature, logic, and creativity. Whether you're navigating personal growth or seeking to boost your entrepreneurial acumen, this collection promises to provide both inspiration and practical wisdom.\u003c\/p\u003e","products":[{"product_id":"priceless-by-william-poundstone-9781921640957","title":"Priceless","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePeople used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items—just to make the rest of their inventory seem like a bargain.\u003c\/p\u003e\n\n\u003cp\u003eWhy do text messages cost money, while emails are free? Why do jars of peanut butter keep getting smaller to keep the price the 'same'? The answer is simple: prices are a collective hallucination.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003ePriceless\u003c\/em\u003e, William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate 'fair' prices accurately and are strongly influenced by the unconscious, the irrational, and the politically incorrect. It hasn't taken long for marketers to apply these findings. 'Price consultants' advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals.\u003c\/p\u003e\n\n\u003cp\u003eThe new psychology of price dictates the design of price tags, menus, rebates, 'sale' ads, mobile-phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the little-heralded story of behavioural decision theory, a field advanced most notably by the legendary team of Israeli American psychologists Daniel Kahneman and Amos Tversky, \u003cem\u003ePriceless\u003c\/em\u003e is indispensable to anyone who buys, sells, or negotiates.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337645478124,"sku":"9781921640957","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781921640957.jpg?v=1743711054"},{"product_id":"how-do-you-fight-a-horse-sized-duck-by-william-poundstone-9780861540075","title":"How Do You Fight a Horse-Sized Duck?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn 2017, Tesla received half a million job applications. How do top companies choose which people to hire? It’s through interviews asking uniquely demanding questions testing imagination, persistence, and creativity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow Do You Fight a Horse-Sized Duck?\u003c\/em\u003e explores the new world of interviewing at A-list employers. It will tell how new developments in psychographics have changed the interviewing process. It will reveal sixty devious and difficult interview questions used to vet candidates—and show you what the perfect answer looks like.\u003c\/p\u003e\n\n\u003cp\u003eNot only a must-read for interview preparation, the book is full of fiendish riddles and puzzles to challenge any mind.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46868671594732,"sku":"9780861540075","price":36.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20240493482494.jpg?v=1759765659"}],"url":"https:\/\/bookhero.pro\/collections\/william-poundstone.oembed","provider":"Book Hero","version":"1.0","type":"link"}