{"title":"Will Cockrell","description":"\u003cp\u003e\u003cem\u003eWelcome to the Will Cockrell Collection!\u003c\/em\u003e Will Cockrell is an acclaimed author known for his compelling and insightful works in the \u003cstrong\u003eBiography \u0026amp; Memoir\u003c\/strong\u003e genre. His ability to weave intricate narratives with real-life experiences makes his books a fascinating read for anyone interested in personal stories and historical events.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout works is \u003cem\u003eEverest, Inc.\u003c\/em\u003e, where Cockrell delves into the behind-the-scenes dynamics of the commercialisation of Mount Everest, combining rich biographical details with sharp investigative journalism. Whether you're a seasoned reader of biographies or just exploring the genre, Cockrell's books offer a nuanced and captivating perspective.\u003c\/p\u003e\n\n\u003cp\u003eDive into the Will Cockrell Collection and discover stories that inspire, inform, and engage.\u003c\/p\u003e","products":[{"product_id":"everest-inc","title":"Everest, Inc.","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing original interviews with mountain guides and climbers—including Jimmy Chin and Conrad Anker—this vivid and authoritative adventure history chronicles one of the least likely industries on Earth: guided climbing on Mount Everest.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAnyone who has read Jon Krakauer’s \u003cem\u003eInto Thin Air\u003c\/em\u003e or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. It’s an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egos—and social media feeds—while exploiting local Sherpas.\u003c\/p\u003e\n\n\u003cp\u003eThere’s some truth to these clichés, but they’re a sliver of the story. Unlike any book to date, \u003cem\u003eEverest, Inc.\u003c\/em\u003e gets to the heart of the mountain through the definitive story of its greatest invention: the Himalayan guiding industry. It all began in the 1980s with a few boot-strapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still living and climbing today, and as a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions.\u003c\/p\u003e\n\n\u003cp\u003eStudded with quotes from original interviews with more than a hundred western and Sherpa climbers, clients, writers, filmmakers, and even a Hollywood actor, \u003cem\u003eEverest, Inc.\u003c\/em\u003e foregrounds the voices of the people who have made the mountain what it is today. And while there is plenty of high-altitude drama in unpacking the last forty years of Everest tragedy and triumph, it ultimately transcends stereotypes and tells the uplifting counternarrative of the army of journeymen and women who have made people’s dreams come true, and of the Nepalis who are pushing the industry into the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45732333158636,"sku":"9781668055939","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781668055939.jpg?v=1726357482"}],"url":"https:\/\/bookhero.pro\/collections\/will-cockrell.oembed","provider":"Book Hero","version":"1.0","type":"link"}