{"title":"Wayne L. Winston","description":"\u003cp\u003eWelcome to the Wayne L. Winston collection, where the world of data and analytics comes alive through engaging storytelling and practical application. Whether you're a business enthusiast, a technology aficionado, or simply curious about the role of analytics in everyday decision-making, Winston's works provide invaluable insights.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAnalytics Stories\u003c\/em\u003e, discover how analytical techniques are applied in diverse fields such as sports, entertainment, and healthcare. Through intriguing narratives, Winston unravels complex concepts, making them accessible and fascinating.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Analytics\u003c\/em\u003e delves into the heart of modern marketing strategies. Understand how data-driven approaches can optimise campaigns, predict customer behaviour, and enhance ROI. Winston's expertise in translating data into actionable strategies makes this a must-read for business professionals aiming to harness the power of analytics.\u003c\/p\u003e\n\n\u003cp\u003eFor sports lovers, \u003cem\u003eMathletics\u003c\/em\u003e offers a unique intersection of mathematics and athletics. Explore how statistical models and data analysis revolutionise sports tactics, player performance evaluation, and even fan engagement. It's an eye-opening look at the game beyond the scoreboard.\u003c\/p\u003e\n\n\u003cp\u003eWayne L. Winston's work is an essential companion for anyone looking to deepen their understanding of analytics across various domains. Step into this collection and let data guide your journey through business, technology, and sport.\u003c\/p\u003e","products":[{"product_id":"mathletics-by-wayne-l-winston-9780691177625","title":"Mathletics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eMathletics\u003c\/i\u003e reveals the mathematical methods top coaches and managers use to evaluate players and improve team performance, and gives math enthusiasts the practical skills they need to enhance their understanding and enjoyment of their favourite sports—maybe even gaining the outside edge to winning bets.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition features new data, new players and teams, and new chapters on soccer, e-sports, golf, volleyball, gambling Calcuttas, analysis of camera data, Bayesian inference, ridge regression, and other statistical techniques.\u003c\/p\u003e\n\n\u003cp\u003eAfter reading \u003ci\u003eMathletics\u003c\/i\u003e, you will understand why baseball teams should almost never bunt; why football overtime systems are unfair; why points, rebounds, and assists aren't enough to determine who's the NBA's best player, and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46816911524076,"sku":"9780691177625","price":67.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1763393482434.jpg?v=1757865895"},{"product_id":"analytics-stories-by-wayne-l-winston-9781119646037","title":"Analytics Stories","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eInform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAnalytics Stories: How to Make Good Things Happen\u003c\/em\u003e is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, \u003cem\u003eAnalytics Stories\u003c\/em\u003e bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves.\u003c\/p\u003e\n\n\u003cp\u003eDistinguished professor and author Wayne L. Winston answers questions like:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWas Liverpool over Barcelona the greatest upset in sports history?\u003c\/li\u003e\n  \u003cli\u003eWas Derek Jeter a great infielder?\u003c\/li\u003e\n  \u003cli\u003eWhat's wrong with the NFL QB rating?\u003c\/li\u003e\n  \u003cli\u003eHow did Madoff keep his fund going?\u003c\/li\u003e\n  \u003cli\u003eDoes a mutual fund’s past performance predict future performance?\u003c\/li\u003e\n  \u003cli\u003eWhat caused the Crash of 2008?\u003c\/li\u003e\n  \u003cli\u003eCan we predict where crimes are likely to occur?\u003c\/li\u003e\n  \u003cli\u003eIs the lot of the American worker improving?\u003c\/li\u003e\n  \u003cli\u003eHow can analytics save the US Republic?\u003c\/li\u003e\n  \u003cli\u003eThe birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy?\u003c\/li\u003e\n  \u003cli\u003eHow can I objectively compare hospitals?\u003c\/li\u003e\n  \u003cli\u003eHow can we predict heart attacks in real time?\u003c\/li\u003e\n  \u003cli\u003eHow does a retail store know if you're pregnant?\u003c\/li\u003e\n  \u003cli\u003eHow can I use A\/B testing to improve sales from my website?\u003c\/li\u003e\n  \u003cli\u003eHow can analytics help me write a hit song?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for anyone with the word “analyst” in their job title, \u003cem\u003eAnalytics Stories\u003c\/em\u003e illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853960204524,"sku":"9781119646037","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17407433482586.jpg?v=1759227897"},{"product_id":"marketing-analytics-by-wayne-l-winston-9781118373439","title":"Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eHelping tech-savvy marketers and data analysts solve real-world business problems with Excel\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eUsing data-driven business analytics to understand customers and improve results is a great idea in theory. However, in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource demonstrates how you can utilise a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.\u003c\/p\u003e\n\n\u003cp\u003ePractical exercises in each chapter help you apply and reinforce techniques as you learn.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eShows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools.\u003c\/li\u003e\n  \u003cli\u003eReveals how to target and retain profitable customers and avoid high-risk customers.\u003c\/li\u003e\n  \u003cli\u003eHelps you forecast sales and improve response rates for marketing campaigns.\u003c\/li\u003e\n  \u003cli\u003eExplores how to optimise price points for products and services, optimise store layouts, and improve online advertising.\u003c\/li\u003e\n  \u003cli\u003eCovers social media, viral marketing, and how to exploit both effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eImprove your marketing results with Microsoft Excel and the invaluable techniques and ideas in \u003ci\u003eMarketing Analytics: Data-Driven Techniques with Microsoft Excel.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854665011436,"sku":"9781118373439","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b9ec61a77c7d7ae00b5157b41f37cf86.jpg?v=1759266701"}],"url":"https:\/\/bookhero.pro\/collections\/wayne-l-winston.oembed","provider":"Book Hero","version":"1.0","type":"link"}