{"title":"Vincent Bastien","description":"\u003cp\u003eWelcome to the captivating world of Vincent Bastien, a thought leader in the realm of luxury marketing and business strategy. With an impressive career in both academia and the commercial sector, Bastien brings invaluable insights into the intricacies of luxury brand management. His work sheds light on the unique principles that underpin luxury businesses, setting them apart from the conventional mass-market approaches.\u003c\/p\u003e\n\n\u003cp\u003eWithin this collection, you'll find the renowned work, \u003cem\u003eThe Luxury Strategy\u003c\/em\u003e, co-authored by Vincent Bastien. This pivotal text explores the nuanced strategies that define luxury brands and offers readers a thorough understanding of how these brands maintain their prestige and allure in a competitive landscape. Whether you're an aspiring entrepreneur or a seasoned professional, Bastien’s teachings provide a comprehensive guide to mastering the art of luxury business.\u003c\/p\u003e\n\n\u003cp\u003eDive into Bastien’s meticulously crafted narratives and case studies that reveal the secrets behind some of the world's most prestigious brands. His books are essential readings for anyone interested in Business \u0026amp; Entrepreneurship, offering a unique perspective on creating, managing, and sustaining luxury brands in today’s ever-evolving market.\u003c\/p\u003e","products":[{"product_id":"the-luxury-strategy-by-vincent-bastien-9781398624269","title":"The Luxury Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHaving established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside-down.\u003c\/p\u003e\n\n\u003cp\u003eWritten by two world experts on luxury branding, \u003ci\u003eThe Luxury Strategy\u003c\/i\u003e provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.\u003c\/p\u003e\n\n\u003cp\u003eThis updated and revised third edition of \u003ci\u003eThe Luxury Strategy\u003c\/i\u003e explores the diversity of meanings of 'luxury' across different markets. It rationalises those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.\u003c\/p\u003e\n\n\u003cp\u003eNow updated with coverage of the luxification of society, the impact of artificial intelligence on the sector as well as other technologies such as the metaverse, the idea of exemplar luxury, and the relevance of luxury brands outside of the luxury market, this book has truly cemented its position as the authority on luxury strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855026344172,"sku":"9781398624269","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5814f07186709f15b391294fbdda3e1e.jpg?v=1759262376"}],"url":"https:\/\/bookhero.pro\/collections\/vincent-bastien.oembed","provider":"Book Hero","version":"1.0","type":"link"}