{"title":"Todd Rogers","description":"\u003cp\u003eWelcome to the collection of works by Todd Rogers, an insightful author specialising in Politics \u0026amp; Current Affairs. Known for his engaging and accessible writing style, Rogers crafts books that cut through the complexity of today’s fast-paced world, making them an ideal choice for readers with busy schedules.\u003c\/p\u003e\n\n\u003cp\u003eOne standout title in this collection is \u003cem\u003eWriting for Busy Readers\u003c\/em\u003e. This book exemplifies Rogers' ability to distil complex ideas into concise and impactful content, ensuring that even the most time-pressed reader can stay informed and engaged. Whether you are delving into political landscapes or contemporary issues, Todd Rogers' works offer clarity and understanding without the fuss.\u003c\/p\u003e\n\n\u003cp\u003eExplore Todd Rogers' collection and discover how politics and current affairs can be both insightful and accessible. Perfect for those looking to broaden their perspectives without overwhelming their diaries, Rogers' books are an essential addition to any avid reader's library.\u003c\/p\u003e","products":[{"product_id":"writing-for-busy-readers-by-todd-rogers-9781922585530","title":"Writing for Busy Readers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?\u003c\/p\u003e\n\n\u003cp\u003eWhen \u003cem\u003eThe Elements of Style\u003c\/em\u003e and \u003cem\u003eOn Writing Well\u003c\/em\u003e were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.\u003c\/p\u003e\n\n\u003cp\u003eTodd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUse fewer words\u003c\/li\u003e\n    \u003cli\u003eLower the reading level\u003c\/li\u003e\n    \u003cli\u003eUse formatting judiciously\u003c\/li\u003e\n    \u003cli\u003eMake the purpose clear for skimmers\u003c\/li\u003e\n    \u003cli\u003eEmphasise value for readers\u003c\/li\u003e\n    \u003cli\u003eMake responding as easy as possible\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIncluding many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.\u003c\/p\u003e\n\n\u003cp\u003e'Rogers and Lasky-Fink's research has fascinated me for a long time - and one of the reasons it's so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write - and more likely to make a real difference in the world.'\u003cbr\u003e\n- Charles Duhigg, author of bestsellers \u003cem\u003eThe Power of Habit\u003c\/em\u003e and \u003cem\u003eSmarter Faster Better\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e'Amazing. The best book ever written on effective writing. It will change your life - and make the world a better place.'\u003cbr\u003e\n- Cass R. Sunstein, Harvard University, co-author of \u003cem\u003eNudge\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e'This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing ... And I cannot imagine a better pair of authors for this book either.'\u003cbr\u003e\n- Robert Cialdini, author of international bestseller \u003cem\u003eInfluence: the psychology of persuasion\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46557235216620,"sku":"9781922585530","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14266423482872.jpg?v=1750185254"}],"url":"https:\/\/bookhero.pro\/collections\/todd-rogers.oembed","provider":"Book Hero","version":"1.0","type":"link"}