{"title":"Tim Higgins","description":"\u003cp\u003eDiscover the compelling works of Tim Higgins, a renowned author with a knack for weaving insightful narratives in the realms of business and contemporary history. Whether you're an avid reader of business strategy or simply intrigued by the power dynamics that shape our world, Higgins’ books offer thought-provoking content that captivates and informs.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eiWar\u003c\/em\u003e, Higgins delves into the intricate world of cyberspace, exploring the digital battles that impact our everyday lives. This book is an eye-opener to the unseen wars waged through technology, making it an essential read for anyone interested in the intersection between cybersecurity and global politics.\u003c\/p\u003e\n\n\u003cp\u003eThe gripping narrative continues with \u003cem\u003ePower Play\u003c\/em\u003e, where Higgins paints a vivid portrait of the people and strategies behind some of the most significant business moves of our time. Known for its detailed exploration of power structures within the business world, this book is a treasure trove of knowledge for aspiring entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eHiggins’ work is not just educational but also immensely readable. His ability to simplify complex topics and present them in a narrative form makes his books both informative and engaging. Whether for personal interest or professional growth, Tim Higgins’ books are a valuable addition to any reader's collection.\u003c\/p\u003e","products":[{"product_id":"power-play-by-tim-higgins-9780753554395","title":"Power Play","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe fast-paced business story of Tesla—Elon Musk's battle to build the mass-market electric car to change the world.\u003c\/p\u003e\n\n\u003cp\u003eInside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.\u003c\/p\u003e\n\n\u003cp\u003eElon Musk is among the most controversial titans of Silicon Valley. To some, he's a genius and a visionary, and to others, he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets, and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground—the electric car.\u003c\/p\u003e\n\n\u003cp\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. They pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than the competition.\u003c\/p\u003e\n\n\u003cp\u003eTesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy—his antics repeatedly taking the company he had funded to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?\u003c\/p\u003e\n\n\u003cp\u003eWall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama—the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, \u003cem\u003ePower Play\u003c\/em\u003e is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46377108635884,"sku":"9780753554395","price":24.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7643713482456.jpg?v=1744831783"},{"product_id":"iwar-by-tim-higgins-9781911709657","title":"iWar","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eiWar\u003c\/em\u003e is a story of corporate intrigue and rivalry, as the tech industry's most powerful minds, from Elon Musk to the owners of Spotify and Epic Games, try to knock the world's biggest company off its pedestal.\u003c\/p\u003e\n\n\u003cp\u003eSince the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and— increasingly—the flow of ideas.\u003c\/p\u003e\n\n\u003cp\u003eIn response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek, and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eiWar\u003c\/em\u003e weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46629161861356,"sku":"9781911709657","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781911709657.jpg?v=1751943000"}],"url":"https:\/\/bookhero.pro\/collections\/tim-higgins.oembed","provider":"Book Hero","version":"1.0","type":"link"}