{"title":"Sung Jang","description":"\u003cp\u003eWelcome to the curated collection of Sung Jang's insightful works, where creativity meets functionality. Sung Jang, an acclaimed figure in the world of design education, offers invaluable insights into the realm of product design through his celebrated books. His stellar reputation in the Arts \u0026amp; Culture category is built on a remarkable ability to distil complex ideas into accessible and enlightening nuggets of wisdom.\u003c\/p\u003e\n\n\u003cp\u003eAmong the standout titles in this collection is \u003cem\u003e102 Things I Learned in Product Design School\u003c\/em\u003e. This book serves as a treasure trove of practical knowledge and creative strategies, making it an essential read for both budding designers and seasoned professionals. Jang's approachable writing style and profound understanding of design principles make his work not only informative but also deeply inspiring.\u003c\/p\u003e\n\n\u003cp\u003eExplore the world of product design with Sung Jang, and discover how art and practicality coalesce in innovative and aesthetically pleasing ways. Whether you're looking to enhance your knowledge or seeking fresh inspiration, this collection promises to enrich your understanding of the design landscape.\u003c\/p\u003e","products":[{"product_id":"102-things-i-learned-in-product-design-school-by-sung-jang-9780451496737","title":"102 Things I Learned in Product Design School","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.\u003c\/p\u003e\n\n\u003cp\u003eProducts are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas – along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing.\u003c\/p\u003e\n\n\u003cp\u003eThis accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ewhy all design is performed in relation to the body\u003c\/li\u003e\n    \u003cli\u003ewhy every product is part of a system\u003c\/li\u003e\n    \u003cli\u003ethe difference between being clever and being gimmicky\u003c\/li\u003e\n    \u003cli\u003ewhy notions of beauty are universal across cultures\u003c\/li\u003e\n    \u003cli\u003ehow to use both storytelling and argument to effectively persuade\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten by three experienced design instructors and professionals, \u003cem\u003e102 Things I Learned in Product Design School\u003c\/em\u003e provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":46604277842156,"sku":"9780451496737","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20332453482348.jpg?v=1751412353"}],"url":"https:\/\/bookhero.pro\/collections\/sung-jang.oembed","provider":"Book Hero","version":"1.0","type":"link"}