{"title":"Stuart Mayell","description":"\u003cp\u003eDelve into the insightful works of Stuart Mayell, a distinguished author in the realm of Business \u0026amp; Entrepreneurship. With a remarkable focus on fostering innovation, Stuart Mayell's collection is perfect for those seeking to enhance their understanding of creativity within the professional landscape.\u003c\/p\u003e\n\n\u003cp\u003eAmong his influential works, \"Creativity in PR and Communications\" stands out as a must-read. This book offers practical insights and strategies on how to harness creative thinking to achieve remarkable results in public relations and communications. Whether you're a seasoned professional or a budding entrepreneur, Stuart Mayell's writings provide invaluable guidance to help you navigate the dynamic business world with a creative edge.\u003c\/p\u003e\n\n\u003cp\u003eExplore Stuart Mayell's books to unlock the potential of creativity and elevate your professional journey.\u003c\/p\u003e","products":[{"product_id":"creativity-in-pr-and-communications-by-stuart-mayell-9781398620803","title":"Creativity in PR and Communications","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBeing creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and meet targets.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCreativity in PR and Communications\u003c\/em\u003e is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFostering a creative mindset\u003c\/li\u003e\n  \u003cli\u003eCultivating creativity\u003c\/li\u003e\n  \u003cli\u003eCreative thinking\u003c\/li\u003e\n  \u003cli\u003eCreative ideation processes\u003c\/li\u003e\n  \u003cli\u003eAI as a tool to assist creativity\u003c\/li\u003e\n  \u003cli\u003eUsing creativity to enhance briefs and campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith this textbook, students are provided with the practical insights, theories, and models needed to become more creative and use that creativity toward PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace through research, theory, and practical insights.\u003c\/p\u003e\n\n\u003cp\u003eLearn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.\u003c\/p\u003e\n\n\u003cp\u003eThis book is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes, and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871391535340,"sku":"9781398620803","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26661883482685.jpg?v=1759876156"}],"url":"https:\/\/bookhero.pro\/collections\/stuart-mayell.oembed","provider":"Book Hero","version":"1.0","type":"link"}