{"title":"Steven D. Peterson","description":"\u003cp\u003eWelcome to the Steven D. Peterson collection, where you can dive into the world of strategic business planning. With a profound focus on providing practical guidance, Steven D. Peterson is known for his accessible and insightful books that are perfect for budding and experienced entrepreneurs alike. \u003c\/p\u003e\n\n\u003cp\u003eThis collection includes popular titles such as \u003cem\u003eBusiness Plans For Dummies\u003c\/em\u003e and its \u003cem\u003eUK Edition\u003c\/em\u003e, alongside the equally essential \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e and its UK counterpart. These books are part of the beloved \"For Dummies\" series, renowned for transforming complex ideas into user-friendly guides that anyone can understand. \u003c\/p\u003e\n\n\u003cp\u003eEach book in this category is designed to empower you with the tools and knowledge needed to craft comprehensive and effective business plans. Whether you're looking to start a new venture or refine the strategy of an existing business, Steven D. Peterson's expert advice will help you achieve your entrepreneurial goals. Explore this collection today and take the first step towards successful business planning.\u003c\/p\u003e","products":[{"product_id":"business-plans-for-dummies-by-paul-tiffany-9781119866374","title":"Business Plans For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlan to succeed as an entrepreneur—we show you how\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBusiness Plans For Dummies\u003c\/em\u003e can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and-running firm that realises it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalised, digitised, and constantly changing 21st Century. This edition is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organised and get going.\u003c\/p\u003e\n\n\u003cp\u003eUpdates to this new revision include knowing how to pivot when your situation changes, recognising the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalised marketplace influences your business—and how you can use social media to influence your customers right back.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLearn the ins and outs of creating a business plan that will actually work\u003c\/li\u003e\n\u003cli\u003eSet effective goals and objectives so your business can find success\u003c\/li\u003e\n\u003cli\u003eWow investors with your knowledge of today's important business trends\u003c\/li\u003e\n\u003cli\u003eMap out your finances, marketing plan, and operational blueprint—then confidently get to work!\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eChallenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854191120620,"sku":"9781119866374","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19610803482586.jpg?v=1759236499"},{"product_id":"business-plans-for-dummies-by-paul-tiffany-9781119941187","title":"Business Plans For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eYour one-stop guide to creating a winning business plan from scratch.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course—including a complete sample plan that you can easily adapt for your business!\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBusiness Plans For Dummies\u003c\/em\u003e helps you:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003eChart your course — assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eGet to know your customers — learn the latest techniques for getting a better idea of who your customers are and what they want.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eScope out the competition — find out who your competitors are and what it'll take to get your share of the market pie (and theirs).\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eSort out your finances — construct a value chain, examine your cash flow, and calculate a sensible budget.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eEnter the Dragons' Den — convince bankers, investors, venture capitalists, and other funding sources that your business is a good investment.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eRead the tea leaves — learn to decipher changing cultural, political, and technological trends and alter your strategies as needed.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOpen the book and find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003eTips on developing a sure-fire business strategy.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eHow to set realistic objectives.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eForecasting and budgeting strategies.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eKeys to writing a motivational mission statement.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eHow to decipher the latest consumer trends.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eAdvice on building your brand and brand loyalty.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eTips for seeing and seizing opportunities before the competition.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eWays to adapt your plan to economic change.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLearn to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003ePrepare a watertight business strategy.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eAssess the marketplace.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eDevise a sensible forecast and budget.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854191218924,"sku":"9781119941187","price":42.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20358933482586.jpg?v=1759236514"},{"product_id":"business-plans-kit-for-dummies-by-steven-d-peterson-9781119245490","title":"Business Plans Kit For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe fast and easy way to construct a winning business plan. If you're looking to establish, expand, or re-energise a business, the best place to start is with a sound business plan, and this new edition of \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e is here to help you get started.\u003c\/p\u003e\n\n\u003cp\u003eFrom securing start-up money from investors to successfully growing or reimagining your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.\u003c\/p\u003e\n\n\u003cp\u003eAre you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment.\u003c\/p\u003e\n\n\u003cp\u003eIncluding the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive but thrive!\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCreate a sound business plan and clear mission statement\u003c\/li\u003e\n  \u003cli\u003eEstablish and assess your goals and objectives\u003c\/li\u003e\n  \u003cli\u003eGet start-up money in any economy\u003c\/li\u003e\n  \u003cli\u003eIncrease your business' chances of financial success\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e has you covered!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854191317228,"sku":"9781119245490","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13401963482586.jpg?v=1759236530"},{"product_id":"business-plans-kit-for-dummies-uk-edition-by-steven-d-peterson-9780470743812","title":"Business Plans Kit For Dummies, UK Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether you’re a business beginner with big ideas or an established company looking to review your plans in a changing business environment, this practical, user-friendly guide gives you everything you need to get started.\u003c\/p\u003e\n\n\u003cp\u003eComplete with an interactive CD packed with planning templates including planning documents, forms, financial worksheets, checklists, operation surveys, and customer profiles in both Word and PDF formats, you’ll be armed with all you need to kickstart the planning process and create a winning business plan that suits you and your long-term business vision.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBusiness Plans Kit For Dummies\u003c\/i\u003e includes UK specific information on:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUK business practice\u003c\/li\u003e\n  \u003cli\u003eCurrency\u003c\/li\u003e\n  \u003cli\u003eUK business and financial institutions and advisory services\u003c\/li\u003e\n  \u003cli\u003eUK taxation and VAT\u003c\/li\u003e\n  \u003cli\u003ePartnerships and Limited company information\u003c\/li\u003e\n  \u003cli\u003eUK legal practice, contractual considerations, and insurance matters\u003c\/li\u003e\n  \u003cli\u003eUK specific forms\u003c\/li\u003e\n  \u003cli\u003eUK specific case studies\u003c\/li\u003e\n  \u003cli\u003eNew content covering online business opportunities and resources, alternative ways into business including franchising, network marketing, and buyouts, research methods and choosing suppliers and outsourcing will all be added to the UK edition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eTable of Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart I: Laying the Foundation for Your Plan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 1: Starting Your Planning Engine\u003c\/li\u003e\n  \u003cli\u003eChapter 2: Generating a Great Business Idea\u003c\/li\u003e\n  \u003cli\u003eChapter 3: Defining Your Business Purpose\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart II: Developing Your Plan’s Components\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 4: Understanding Your Business Environment\u003c\/li\u003e\n  \u003cli\u003eChapter 5: Charting Your Strategic Direction\u003c\/li\u003e\n  \u003cli\u003eChapter 6: Describing Your Business and Its Capabilities\u003c\/li\u003e\n  \u003cli\u003eChapter 7: Crafting Your Marketing Plan\u003c\/li\u003e\n  \u003cli\u003eChapter 8: Deciphering and Presenting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart III: Tailoring a Business Plan to Fit Your Needs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 9: Planning for a One-Person Business\u003c\/li\u003e\n  \u003cli\u003eChapter 10: Planning for a Small Business\u003c\/li\u003e\n  \u003cli\u003eChapter 11: Planning for an Established Business\u003c\/li\u003e\n  \u003cli\u003eChapter 12: Planning for a Not for Profit Organisation\u003c\/li\u003e\n  \u003cli\u003eChapter 13: Planning for an E-Business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart IV: Making the Most of Your Plan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 14: Putting Your Plan Together\u003c\/li\u003e\n  \u003cli\u003eChapter 15: Putting Your Plan to Work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart V: The Part of Tens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 16: Ten Signs That Your Plan Might Need an Overhaul\u003c\/li\u003e\n  \u003cli\u003eChapter 17: Ten Ways to Evaluate a New Business Idea\u003c\/li\u003e\n  \u003cli\u003eChapter 18: Ten Ways to Fund Your Business Plan\u003c\/li\u003e\n  \u003cli\u003eChapter 19: Ten Sources of Vital Information to Underpin Your Business Plan\u003c\/li\u003e\n  \u003cli\u003eChapter 20: Ten Ways to Use Your Business Plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eNote: CD files are available to download when buying the eBook version.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854191382764,"sku":"9780470743812","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16202673482355.jpg?v=1759236540"},{"product_id":"business-plans-for-dummiessupsup-uk-edition-by-paul-tiffany-9781119974420","title":"Business Plans For Dummies\u003csup\u003e®\u003c\/sup\u003e, UK Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBusiness Plans For Dummies\u003csup\u003e®\u003c\/sup\u003e, UK Edition\u003c\/em\u003e, by Paul Tiffany, Steven D. Peterson, and Colin Barrow, is your essential guide to mapping out a realistic business plan from scratch. If you need a hand with your business strategy, this straightforward guide walks you through all the main aspects of business planning, from clarifying objectives to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives, including planning in turbulent times.\u003c\/p\u003e\n\n\u003cp\u003eRealise your long-term goals by understanding what you want from your business and where you are headed. Check out the competition and practise the latest market research techniques to best position your business.\u003c\/p\u003e\n\n\u003cp\u003eSort out your finances by constructing a value chain, examining your cash flow, and calculating a sensible budget. Prepare for change by learning to read cultural, political, and technological trends, and develop strategic alternatives.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTips on writing a motivational mission statement\u003c\/li\u003e\n  \u003cli\u003eDetails of the latest consumer trends and online research resources\u003c\/li\u003e\n  \u003cli\u003eHow to seize lucrative opportunities before your competitors\u003c\/li\u003e\n  \u003cli\u003eForecasting and budgeting strategies for all businesses\u003c\/li\u003e\n  \u003cli\u003eAdvice on hiring and firing\u003c\/li\u003e\n  \u003cli\u003eWays to adapt your business model to economic change\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eLearn to:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePut together a watertight business strategy\u003c\/li\u003e\n  \u003cli\u003ePlan achievable business goals\u003c\/li\u003e\n  \u003cli\u003eTake advantage of the latest technology and marketing trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867368247532,"sku":"9781119974420","price":30.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20691263482586.jpg?v=1759701849"}],"url":"https:\/\/bookhero.pro\/collections\/steven-d-peterson.oembed","provider":"Book Hero","version":"1.0","type":"link"}