{"title":"Steve J Martin","description":"\u003cp\u003eWelcome to our collection of books by \u003cstrong\u003eSteve J. Martin\u003c\/strong\u003e, a renowned author in the realms of business, entrepreneurship, and personal development. With a keen focus on the art of persuasion and influence, Steve J. Martin's works are essential reads for those seeking to understand the principles of behavioural change and effective communication.\u003c\/p\u003e\n\n\u003cp\u003eOne of his acclaimed works, \u003cem\u003eInfluence at Work\u003c\/em\u003e, delves into the psychology behind influencing others within a workplace setting, offering practical insights for business professionals looking to hone their skills in leadership and negotiation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Little Book of Yes\u003c\/em\u003e is a compact guide filled with actionable strategies to help you secure agreements in personal and professional domains, making the journey towards getting more affirmatives simpler and more intuitive.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe small BIG\u003c\/em\u003e explores how small behavioural changes can lead to significant impacts, teaching readers how to apply these concepts to achieve substantial results with minimal effort.\u003c\/p\u003e\n\n\u003cp\u003eMeanwhile, \u003cem\u003eYes!\u003c\/em\u003e provides a deeper exploration into the science of persuasion, sharing proven techniques to help you naturally and effectively influence others.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to excel in your career or improve personal interactions, Steve J. Martin's insightful books offer the tools you need to succeed and flourish.\u003c\/p\u003e","products":[{"product_id":"yes","title":"Yes!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eYes!\u003c\/i\u003e by Robert Cialdini, Noah J. Goldstein, and Steve J. Martin is an enlightening exploration into the art and science of persuasion, offering readers a wealth of compelling insights drawn from meticulous research and real-world experiments. This bestselling guidebook reveals how seemingly minor adjustments in the way we communicate can wield a significant impact on the decisions and behaviours of others. It transcends the typical self-help genre by grounding its advice in scientific study and providing actionable techniques for readers to amplify their influence in both personal and professional arenas.\n\n\u003cp\u003eThe authors introduce readers to fifty proven strategies meticulously evaluated by behavioural scientists, making the information both credible and accessible. Each technique is distilled into practical advice that is easy to comprehend and apply to everyday situations. From subtle changes in phrasing to the strategic use of social proof, these methods illuminate how minor tweaks can yield major persuasive victories. Whether you’re trying to win over a client, inspire a team, or simply improve your interpersonal skills, the principles within this book offer invaluable tools for accomplishing your goals.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eYes!\u003c\/i\u003e captivates with its balance of entertaining anecdotes and profound insights, engaging readers with stories that illustrate each technique in action. This approach not only makes the concepts memorable but also ensures their application feels intuitive. By the end of this book, you will view persuasion through a new lens, one where understanding human psychology is key to effectively communicating your ideas.\u003c\/p\u003e\n\n\u003cp\u003eFurthermore, the style of the book is conversational, making the science relatable and the strategies easier to implement. This ensures that even those without a background in psychology or marketing can grasp and harness the power of these techniques. The authors provide a narrative that is both educational and enjoyable, compelling readers to apply what they've learned to witness tangible results in their interactions.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, \u003ci\u003eYes!\u003c\/i\u003e serves as an essential resource for anyone interested in enhancing their influence and communicative prowess. By navigating the nuances of persuasion with clarity and efficacy, this book empowers its readers to effect meaningful change in their interactions and decision-making processes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799084261612,"sku":"9781416576143","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781416576143.jpg?v=1728228408"},{"product_id":"the-small-big-by-noah-goldstein-9781781252758","title":"The small BIG","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAt some point today you will have to influence or persuade someone—perhaps ask a colleague a favour, negotiate with a contractor, or get your spouse to put out the recycling. In \u003cem\u003eThe small BIG\u003c\/em\u003e, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein, and Robert Cialdini—describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.\u003c\/p\u003e\n\n\u003cp\u003eOffering deceptively simple suggestions and explaining the extensive scientific research behind them, \u003cem\u003eThe small BIG\u003c\/em\u003e presents over fifty small changes—from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. \u003cem\u003eThe small BIG\u003c\/em\u003e is full of surprising, powerful—and above all, tiny—changes that could mean the difference between failure and success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46555954118892,"sku":"9781781252758","price":27.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5228203482822.jpg?v=1750126492"},{"product_id":"influence-at-work-by-steve-j-martin-9781800817487","title":"Influence at Work","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eOutstanding...This book is superb.\u003c\/em\u003e — Robert B Cialdini, bestselling author of \u003cem\u003eInfluence\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo be successful at work, you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics, and company policy, but the unspoken rules too. The rules people rarely talk about, but that frequently have an outsized impact on who and what gets listened to and done, and who and what gets ignored.\u003c\/p\u003e\n\n\u003cp\u003eRecognising and navigating these rules of influence is crucial to your persuasive success. \u003cem\u003eInfluence at Work\u003c\/em\u003e shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided, and motivate people to act.\u003c\/p\u003e\n\n\u003cp\u003eThe result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46721739194604,"sku":"9781800817487","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/0129949863b77938c9b50bdb09c24bb0.jpg?v=1754914644"},{"product_id":"yes-by-noah-goldstein-9781781257425","title":"Yes!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSince its publication in 2007, \u003cem\u003eYes!\u003c\/em\u003e has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home.\u003c\/p\u003e\n\n\u003cp\u003eEvery day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.\u003c\/p\u003e\n\n\u003cp\u003eCo-written by the world's most quoted expert on influence, Professor Robert Cialdini, \u003cem\u003eYes!\u003c\/em\u003e contains dozens of tips that you wouldn't want to miss out on—all of them scientifically proven to boost your powers of persuasion.\u003c\/p\u003e\n\n\u003cp\u003eThis special tenth-anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, \u003cem\u003eYes!\u003c\/em\u003e shows how small changes in your approach can have a dramatic effect on your success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46724235460844,"sku":"9781781257425","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5274873482822.jpg?v=1754717982"},{"product_id":"the-little-book-of-yes-by-noah-goldstein-9781788160568","title":"The Little Book of Yes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests.\u003c\/p\u003e\n\n\u003cp\u003eWe all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Little Book of Yes\u003c\/em\u003e contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.\u003c\/p\u003e\n\n\u003cp\u003eFull of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent, or person who wants more from their world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46868889370860,"sku":"9781788160568","price":18.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18134723482824.jpg?v=1759774683"}],"url":"https:\/\/bookhero.pro\/collections\/steve-j-martin.oembed","provider":"Book Hero","version":"1.0","type":"link"}