{"title":"Stephanie Woerner","description":"\u003cp\u003eDiscover the insightful works of Stephanie Woerner, a distinguished author in the realm of Business \u0026amp; Entrepreneurship. Renowned for her expertise in digital transformation, Woerner provides invaluable guidance to businesses navigating the complexities of the digital age.\u003c\/p\u003e\n\n\u003cp\u003eStephanie Woerner is the co-author of the acclaimed book \u003cem\u003eWhat's Your Digital Business Model?\u003c\/em\u003e. In this pivotal work, she collaborates to explore how businesses can adapt and thrive amidst rapid technological changes. Her writing is both accessible and insightful, making complex concepts comprehensible for both seasoned professionals and newcomers to the field.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on practical applications and strategic thinking, Woerner's contributions are essential reading for anyone interested in transforming their organisation to meet the demands of the contemporary digital marketplace. Dive into her collection to unlock the keys to digital success.\u003c\/p\u003e","products":[{"product_id":"whats-your-digital-business-model-by-stephanie-woerner-9781633692701","title":"What's Your Digital Business Model?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDigital transformation is not about technology--it's about change.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital—and the potential opportunity—they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.\u003c\/p\u003e\n\n\u003cp\u003eIn this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitisation is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities.\u003c\/p\u003e\n\n\u003cp\u003eThe book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.\u003c\/p\u003e\n\n\u003cp\u003eFilled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46724165468396,"sku":"9781633692701","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18174503482769.jpg?v=1754713593"}],"url":"https:\/\/bookhero.pro\/collections\/stephanie-woerner.oembed","provider":"Book Hero","version":"1.0","type":"link"}