{"title":"Sophie Bishop","description":"\u003cp\u003eWelcome to the captivating world of Sophie Bishop, an accomplished author known for her insightful and thought-provoking contributions to the realm of Business \u0026amp; Entrepreneurship. If you're intrigued by the evolving landscape of digital influence and the impact of social media, Sophie Bishop’s works are a must-read.\u003c\/p\u003e\n\n\u003cp\u003eHer collection includes books like \u003cem\u003eInfluencer Creep\u003c\/em\u003e, which delves into the intricacies of digital influence and its inevitable blending into our daily lives. Tackling contemporary topics with precision and clarity, her works provide readers with a deeper understanding of how online presence shapes personal and professional spheres.\u003c\/p\u003e\n\n\u003cp\u003eBishop’s unique ability to weave academic research with engaging narratives makes her works not only informative but also enjoyable. Perfectly suited for entrepreneurs, business enthusiasts, and anyone looking to grasp the complexities of the internet age, her books are an essential addition to your reading list.\u003c\/p\u003e\n\n\u003cp\u003eExplore Sophie Bishop’s collection to gain valuable insights into the facets of digital entrepreneurship and the broader implications of social media in modern business practices.\u003c\/p\u003e","products":[{"product_id":"influencer-creep-by-sophie-bishop-9780520402706","title":"Influencer Creep","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA look at how the rise of influencer culture has changed creative work\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram after her account was blocked for sharing \"sexualized\" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInfluencer Creep\u003c\/em\u003e explores what happens when creative workers must go beyond their work to build a comprehensive online presence. Creator studies expert Sophie Bishop delineates how the tactics of professional influencers affect the ways creative workers navigate social media platforms. They must optimize their content to win the favour of opaque algorithms they do not control. They must engage in relentless self-branding, creating a compelling, consistent, and platform-ready image. And that image, in spite of being carefully manufactured, must be perceived as authentic.\u003c\/p\u003e\n\n\u003cp\u003eTaking seriously the motivations that drive more and more people into the contest for online visibility, \u003cem\u003eInfluencer Creep\u003c\/em\u003e documents a creative workforce nervously conforming to the monopoly power of social media platforms—and occasionally resisting it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871405756652,"sku":"9780520402706","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7247393482373.jpg?v=1759878220"}],"url":"https:\/\/bookhero.pro\/collections\/sophie-bishop.oembed","provider":"Book Hero","version":"1.0","type":"link"}