{"title":"Shiv Singh","description":"\u003cp\u003eWelcome to the Shiv Singh collection, where business acumen meets technological advancement. Shiv Singh is an accomplished author known for his expertise in blending cutting-edge technology with strategic marketing and management insights. His books cater to those keen on understanding and harnessing the power of modern technologies and effective management strategies.\u003c\/p\u003e\n\n\u003cp\u003eIf you're venturing into the dynamic world of \u003cem\u003eComputing \u0026amp; Technology\u003c\/em\u003e, \u003cem\u003eArtificial Intelligence All-in-One For Dummies\u003c\/em\u003e is an indispensable guide. It demystifies AI, offering easy-to-follow insights for tech enthusiasts and professionals alike, making complex concepts accessible to everyone.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing with AI For Dummies\u003c\/em\u003e is perfect for those in \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, looking to integrate AI into their marketing strategies. This book is a treasure trove of knowledge for anyone eager to stay ahead of the curve in digital marketing and consumer engagement.\u003c\/p\u003e\n\n\u003cp\u003eFor those delving into organisational leadership, \u003cem\u003eNonprofit Management All-in-One For Dummies\u003c\/em\u003e offers a comprehensive look at effective nonprofit management strategies. It's a handy resource for new and seasoned leaders devoted to making a meaningful impact.\u003c\/p\u003e\n\n\u003cp\u003eLastly, \u003cem\u003eSocial Media Marketing For Dummies\u003c\/em\u003e is your go-to guide for mastering the intricacies of social media platforms. Whether you're a small business owner or a marketing professional, Shiv Singh's insights will help you navigate this vital aspect of modern business with ease.\u003c\/p\u003e\n\n\u003cp\u003eExplore the Shiv Singh collection to elevate your understanding and application of technology and management practices in today's fast-paced world.\u003c\/p\u003e","products":[{"product_id":"marketing-with-ai-for-dummies-by-shiv-singh-9781394237197","title":"Marketing with AI For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eStay ahead in the marketing game by harnessing the power of artificial intelligence.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing with AI For Dummies\u003c\/em\u003e is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localised campaigns. You’ll also learn to manage SEO and customer personalisation with powerful new technologies.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePeek at the inner workings of AI marketing tools to see how you can best leverage their capabilities.\u003c\/li\u003e\n  \u003cli\u003eIdentify customers, create content, customise outreach, and personalise customer experience with AI.\u003c\/li\u003e\n  \u003cli\u003eConsider how your team, department, or organisation can be retooled to thrive in an AI-enabled world.\u003c\/li\u003e\n  \u003cli\u003eLearn from valuable case studies that show how large organisations are using AI in their campaigns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, \u003cem\u003eMarketing with AI For Dummies\u003c\/em\u003e will usher you into the future of marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854666289388,"sku":"9781394237197","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394237197.jpg?v=1759251294"},{"product_id":"nonprofit-management-all-in-one-for-dummies-by-sharon-farris-9781394172436","title":"Nonprofit Management All-in-One For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eLearn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eNonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organisation or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit. \u003ci\u003eNonprofit Management All-in-One For Dummies\u003c\/i\u003e is your guide for know-how on making a nonprofit organisation operate properly.\u003c\/p\u003e\n\n\u003cp\u003eThis beginner-friendly reference helps replace your shelf of nonprofit how-to books with a single reference to answer your questions on how to manage a mission-focused organisation, build budgets, and raise funds while staying within the confines of the laws governing nonprofits. You'll also find advice on valuable skills like marketing that benefit your organisation.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn how to run a nonprofit organisation\u003c\/li\u003e\n  \u003cli\u003eFind funding for your organisation and stay tax compliant\u003c\/li\u003e\n  \u003cli\u003eGet a grasp on nonprofit accounting principles\u003c\/li\u003e\n  \u003cli\u003eMarket your organisation and fulfil your mission\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis 5-books-in-1 Dummies guide is excellent for volunteers who step up to run a nonprofit that’s near and dear to their hearts or would-be professional non-profit managers who need advice on how to manage and grow an organisation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854710100204,"sku":"9781394172436","price":94.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d192a4e486a4330b060cecdac6a66ad3.jpg?v=1759266026"},{"product_id":"social-media-marketing-for-dummies-by-shiv-singh-9781119617006","title":"Social Media Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMake friends and sell things to people through social media\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSocial media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you.\u003c\/p\u003e\n\n\u003cp\u003eIn the new edition of \u003ci\u003eSocial Media Marketing For Dummies\u003c\/i\u003e, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success.\u003c\/p\u003e\n\n\u003cp\u003eIncorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eChoose the best SMM combination for you\u003c\/li\u003e\n  \u003cli\u003eAvoid common mistakes and pitfalls\u003c\/li\u003e\n  \u003cli\u003eTrack your customers from awareness to retention\u003c\/li\u003e\n  \u003cli\u003eTry out the latest stuff that really works\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether your organisation is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854837567724,"sku":"9781119617006","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17b9ae8e25ea40f0411bede853af6e10.jpg?v=1759264099"},{"product_id":"artificial-intelligence-all-in-one-for-dummies-by-john-paul-mueller-9781394341726","title":"Artificial Intelligence All-in-One For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA comprehensive roadmap to using AI in your career and in your life\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtificial intelligence is everywhere. Major software organisations like Microsoft, Google, and Apple have built AI directly into products and invited the world to become part of the AI revolution. It's impossible to use these tools to their fullest potential without understanding the basics of what AI is and what it can do.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eArtificial Intelligence All-in-One For Dummies\u003c\/em\u003e compiles insight from the expert authors of AI books in the \u003cem\u003eFor Dummies\u003c\/em\u003e series to provide an easy-to-follow walkthrough for anyone interested in learning how to use AI. 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