{"title":"Sheena Iyengar","description":"\u003cp\u003eWelcome to our collection of works by \u003cstrong\u003eSheena Iyengar\u003c\/strong\u003e, a distinguished author and expert in the fields of business and entrepreneurship. Dive into the intriguing world of decision-making and explore how choice impacts our lives and work.\u003c\/p\u003e\n\n\u003cp\u003eSheena Iyengar is celebrated for her insightful exploration of how we make choices in an increasingly complex world. Her latest work, \u003cem\u003eThink Bigger\u003c\/em\u003e, delves into the art of innovation and taps into the human potential for creativity and breakthrough thinking. With her engaging writing style and research-backed insights, Iyengar equips readers with the tools to expand their perspective and embrace bold, innovative problem-solving.\u003c\/p\u003e\n\n\u003cp\u003eIf you are keen on transforming your understanding of decision-making in business and everyday life, Sheena Iyengar’s books are essential reads. Her work not only educates but also inspires readers to harness the power of choice, creativity, and innovation. Discover the ways her expertise can influence how you think, decide, and create lasting impact in your personal and professional endeavours.\u003c\/p\u003e","products":[{"product_id":"think-bigger-by-sheena-iyengar-9780231198844","title":"Think Bigger","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eThink Bigger\u003c\/em\u003e, Sheena S. Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: \"How can I get my best ideas?\"\u003c\/p\u003e\n\n\u003cp\u003eIyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. \u003cem\u003eThink Bigger\u003c\/em\u003e offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.\u003c\/p\u003e\n\n\u003cp\u003eFor anyone looking to innovate, the black box of creativity is a mystery no longer. \u003cem\u003eThink Bigger\u003c\/em\u003e upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855322665196,"sku":"9780231198844","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/eaf8b6a0e3831a32a333ad769362a53f.jpg?v=1759278956"}],"url":"https:\/\/bookhero.pro\/collections\/sheena-iyengar.oembed","provider":"Book Hero","version":"1.0","type":"link"}