{"title":"Shane Greenstein","description":"\u003cp\u003eWelcome to the Shane Greenstein collection, where you can explore the intriguing world of computing and technology through his insightful works. Shane Greenstein is a prominent scholar and author with a knack for delving into the complexities of how the digital world shapes our everyday lives. His writings offer a keen analysis of technological transformations with a clear and engaging narrative.\u003c\/p\u003e\n\n\u003cp\u003eIn this collection, you'll find thought-provoking titles such as \u003cem\u003eHow the Internet Became Commercial\u003c\/em\u003e, a book that traces the journey of the internet from its early beginnings to a commercial powerhouse. Greenstein's work meticulously documents the pioneering strategies, technical advancements, and business innovations that shaped the internet's evolution into an essential tool for commerce and communication.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for those interested in the crossroads of technology and business, Shane Greenstein's books provide invaluable insights and a deeper understanding of the digital era's impact on society. Whether you're a tech enthusiast or a curious learner, this collection is sure to enrich your knowledge and spark your curiosity about the ever-evolving world of technology.\u003c\/p\u003e","products":[{"product_id":"how-the-internet-became-commercial-by-shane-greenstein-9780691178394","title":"How the Internet Became Commercial","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn less than a decade, the Internet transformed from a series of loosely connected networks, primarily used by universities and the military, into the powerful commercial engine it is today. \u003cem\u003eHow the Internet Became Commercial\u003c\/em\u003e explores how many key innovations emerged from entrepreneurs and iconoclasts outside the mainstream, illustrating that the commercialisation of the Internet was not inevitable from the start.\u003c\/p\u003e\n\n\u003cp\u003eShane Greenstein traces the Internet's evolution from government ownership through privatisation to the commercial Internet we recognise today. This narrative celebrates innovation from the margins, highlighting how mainstream service providers, once leaders in traditional markets, faced threats from industry outsiders who identified economic opportunities invisible to others. As a result, these established firms had no choice but to innovate themselves.\u003c\/p\u003e\n\n\u003cp\u003eThroughout this period, new business models were tested with varying success, transforming innovations into valuable products and services as the Internet developed commercially. Initially designed for research and military defence, the network had to overcome significant challenges, including network interconnectivity and the diverse needs of commercial users, while implementing groundbreaking new services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow the Internet Became Commercial\u003c\/em\u003e illustrates how, in the absence of any central authority, the collaborative and vibrant interplay between government and private industry was pivotal in transforming the Internet into the commercial powerhouse it is today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46816880165100,"sku":"9780691178394","price":72.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1771083482434.jpg?v=1757860279"}],"url":"https:\/\/bookhero.pro\/collections\/shane-greenstein.oembed","provider":"Book Hero","version":"1.0","type":"link"}