{"title":"Series: SVA Masters in Branding","description":null,"products":[{"product_id":"a-history-of-brands-by-richard-shear-9780760395172","title":"A History of Brands","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the fascinating evolution of branding with Richard Shear's \u003cem\u003eA History of Brands\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIn this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eA History of Brands\u003c\/em\u003e, you'll explore:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBrand Origins:\u003c\/strong\u003e Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIconic Brands:\u003c\/strong\u003e Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCultural Impact:\u003c\/strong\u003e Understand how brands reflect and shape cultural values, influencing everything from consumer behaviour to global trends.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTechnological Shifts:\u003c\/strong\u003e Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Future of Brands:\u003c\/strong\u003e Gain insights into emerging trends and the future of branding in a rapidly changing world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA History of Brands\u003c\/em\u003e is more than just a history book; it's a deep dive into the forces that have shaped modern commerce and consumer culture. Richard Shear's expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you're looking to understand the origins of your favourite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.\u003c\/p\u003e\n\n\u003cp\u003eThe School of Visual Arts (SVA) Masters in Branding book series offers an in-depth exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the programme. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. \u003c\/p\u003e\n\n\u003cp\u003eEach book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding programme. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.\u003c\/p\u003e\n\n\u003cp\u003eAlso available from the series: \u003cem\u003eThe Meaning of Branded Objects\u003c\/em\u003e and \u003cem\u003eBrands in the Age of AI\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46853943656684,"sku":"9780760395172","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19879903482458.jpg?v=1759226840"},{"product_id":"brands-in-the-age-of-ai-by-mark-kingsley-9780760395219","title":"Brands in the Age of AI","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNavigate the complexities of AI in branding, from maximising benefits to addressing ethical considerations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrands in the Age of AI\u003c\/em\u003e by Mark Kingsley is a timely survey of how artificial intelligence is revolutionising branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalisation, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences. However, Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the centre of each decision.\u003c\/p\u003e\n\n\u003cp\u003eInside, you will find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWide-ranging analysis of AI's role in branding:\u003c\/strong\u003e Understand how AI technology enables personalisation, responsiveness, and predictive branding.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiscussion on the effects of AI use:\u003c\/strong\u003e Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReal-world examples:\u003c\/strong\u003e Learn from brands located across the spectrum of AI-powered branding strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith \u003cem\u003eBrands in the Age of AI\u003c\/em\u003e, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centred in an increasingly AI-driven marketplace.\u003c\/p\u003e\n\n\u003cp\u003eThe School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the programme. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.\u003c\/p\u003e\n\n\u003cp\u003eEach book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding programme. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.\u003c\/p\u003e\n\n\u003cp\u003eAlso available from the series: \u003cem\u003eThe Meaning of Branded Objects\u003c\/em\u003e and \u003cem\u003eA History of Brands\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47288384520428,"sku":"9780760395219","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19880373482458.jpg?v=1770547458"},{"product_id":"the-meaning-of-branded-objects-by-dr-tom-guarriello-9780760395196","title":"The Meaning of Branded Objects","description":"Explore the psychological principles behind why people form emotional attachments to branded products.\u003cbr\u003e\u003cbr\u003eIn The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold. \u003cbr\u003e\u003cbr\u003eInside, you will find:\u003cbr\u003e\u003cbr\u003eExplorations of brand attachment psychology: Insights into how consumers develop emotional connections to branded objects.Accessible breakdown of complex ideas: Written in a way that's engaging and understandable for professionals and curious readers alike.Discussions on personal and cultural identity: How brands influence our individual sense of self and broader social trends.\u003cbr\u003eWide-ranging yet succinct, this book is essential for branding professionals, marketers, and anyone curious about the psychology of consumerism, offering the tools to understand and harness the power of branded objects in today's marketplace.\u003cbr\u003e\u003cbr\u003eWith The Meaning of Branded Objects, gain a deeper understanding of the objects that shape our lives and the powerful role branding plays in modern culture.\u003cbr\u003e\u003cbr\u003eThe School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. \u003cbr\u003e\u003cbr\u003eEach book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.\u003cbr\u003e\u003cbr\u003eAlso available from the series: A History of Brands and Brands in the Age of AI.","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47288944787692,"sku":"9780760395196","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19880143482458.jpg?v=1770582123"}],"url":"https:\/\/bookhero.pro\/collections\/series-sva-masters-in-branding.oembed","provider":"Book Hero","version":"1.0","type":"link"}