{"title":"Series: Silicon Valley Product Group","description":"\u003cp\u003eWelcome to the 'Silicon Valley Product Group' series, where groundbreaking insights into business and entrepreneurship await you. This collection is a must-read for anyone striving to excel in product management and innovative business practices. Each book is crafted with the expertise and vision synonymous with Silicon Valley's spirit of innovation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInspired\u003c\/em\u003e lays the foundation for understanding what drives successful product management and how to tie business strategies to real customer needs. Explore the heart of product development from the ground up.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eEmpowered\u003c\/em\u003e delves into the importance of team dynamics and the empowerment of product teams to drive forward-thinking and customer-centric solutions. Discover how to nurture creativity and autonomy within your workforce for unparalleled productivity and satisfaction.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eLoved\u003c\/em\u003e offers insights into building products that not only stand out in the market but also elicit a deep emotional connection with users, creating brand loyalty and lasting relationships.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTransformed\u003c\/em\u003e explores the transformation of companies and individuals as they adopt cutting-edge practices and adapt to the ever-evolving landscape of technology and consumer demands.\u003c\/p\u003e\n\n\u003cp\u003eEach book in the 'Silicon Valley Product Group' collection challenges conventional thinking and provides practical frameworks to revolutionise your approach to business. Dive into these pages and transform your strategies today!\u003c\/p\u003e","products":[{"product_id":"inspired","title":"Inspired","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eInspired\u003c\/em\u003e by Marty Cagan is an essential guide for anyone involved in the conception, development, and delivery of outstanding technology products. The book delves into the secrets behind the unparalleled success of tech giants like Amazon, Google, Facebook, Netflix, and Tesla. Detailing the distinct approaches these companies employ, Cagan reveals how they design and deploy products that captivate and engage consumers worldwide. Through insightful analysis, the book provides a blueprint for cultivating a high-performing product organisation that consistently meets consumer needs and drives business success.\u003c\/p\u003e\n\n\u003cp\u003eCagan provides an in-depth exploration into the intricacies of creating products that do not just serve functional purposes but resonate with users on a deeper level. He examines the importance of assembling the perfect team with diverse skills and innovation mindset, and stresses the significance of a lightweight yet efficient process that empowers teams to discover and develop the right products. Furthermore, he highlights the need for a robust product culture that encourages creativity, experimentation, and a relentless pursuit of excellence.\u003c\/p\u003e\n\n\u003cp\u003eThis comprehensive resource is invaluable whether you are steering an early-stage startup seeking product\/market fit, a growth-stage company aiming to scale your operations, or a well-established enterprise striving to revitalise your value proposition. \u003cem\u003eInspired\u003c\/em\u003e empowers your product organisation to achieve unmatched levels of customer satisfaction, foster consistent innovation, and secure enduring business success.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with Marty Cagan's personal anecdotes and profiles of today's eminent product managers and tech-powered companies such as Adobe, Apple, BBC, Google, Microsoft, and Netflix, \u003cem\u003eInspired\u003c\/em\u003e transforms your approach to developing technology products. It serves not only as a guide but as an inspiration to enhance and refine your team's product efforts.\u003c\/p\u003e\n\n\u003cp\u003eThe seminal first edition of \u003cem\u003eInspired\u003c\/em\u003e, released a decade ago, cemented its status as a cornerstone for technology product managers around the globe. This updated second edition maintains its ambition to be the single most vital resource for tech product managers. Refreshingly new and incorporating the most contemporary practices and techniques, it features insights from the people and processes behind every successful product. This edition is indispensable for those aspiring to elevate their product management prowess and align with the cutting-edge standards set by the industry's most acclaimed tech companies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799012040940,"sku":"9781119387503","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119387503.jpg?v=1728217648"},{"product_id":"transformed","title":"Transformed","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHelp transform your business and innovate like the world's top tech companies!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eINSPIRED\u003c\/em\u003e, product thought leader Marty Cagan revealed the best practices and techniques used by the \u003cem\u003etop product teams\u003c\/em\u003e operating in the product model. Next, \u003cem\u003eEMPOWERED\u003c\/em\u003e shared the best practices and techniques used by the \u003cem\u003etop product leaders\u003c\/em\u003e to provide their teams with the kind of environment they need to thrive in the product model.\u003c\/p\u003e\n\n\u003cp\u003eYet, the most common question after reading \u003cem\u003eINSPIRED\u003c\/em\u003e and \u003cem\u003eEMPOWERED\u003c\/em\u003e has been: \"Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to \u003cem\u003etransform\u003c\/em\u003e to the product model?\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTRANSFORMED\u003c\/em\u003e was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSFORMED\u003c\/strong\u003e has three big goals:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFirst, the book will \u003cem\u003eeducate\u003c\/em\u003e you with a deep understanding of the product operating model, and what it means to work that way.\u003c\/li\u003e\n    \u003cli\u003eSecond, the book will \u003cem\u003econvince\u003c\/em\u003e you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.\u003c\/li\u003e\n    \u003cli\u003eThird, the book will \u003cem\u003einspire\u003c\/em\u003e you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSFORMED\u003c\/strong\u003e is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.\u003c\/p\u003e\n\n\u003cp\u003eWritten by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, \u003cstrong\u003eTRANSFORMED\u003c\/strong\u003e is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799079248108,"sku":"9781119697336","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119697336.jpg?v=1728226973"},{"product_id":"empowered-by-marty-cagan-9781119691297","title":"Empowered","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much \u003cem\u003ewho\u003c\/em\u003e they hire, but rather \u003cem\u003ehow\u003c\/em\u003e they enable their people to work together to solve hard problems and create extraordinary products.\u003c\/p\u003e\n\n\u003cp\u003eAs legendary Silicon Valley coach—and coach to the founders of several of today’s leading tech companies—Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”\u003c\/p\u003e\n\n\u003cp\u003eThe goal of \u003cem\u003eEmpowered\u003c\/em\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.\u003c\/p\u003e\n\n\u003cp\u003eAs partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller \u003cem\u003eInspired\u003c\/em\u003e, \u003cem\u003eEmpowered\u003c\/em\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.\u003c\/p\u003e\n\n\u003cp\u003eThe book covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhat it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products\u003c\/li\u003e\n    \u003cli\u003eRecruiting and coaching the members of product teams, first to competence, and then to reach their potential\u003c\/li\u003e\n    \u003cli\u003eCreating an inspiring product vision along with an insights-driven product strategy\u003c\/li\u003e\n    \u003cli\u003eTranslating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build\u003c\/li\u003e\n    \u003cli\u003eRedefining the relationship of the product teams to the rest of the company\u003c\/li\u003e\n    \u003cli\u003eDetailing the changes necessary to effectively and successfully transform your organisation to truly empowered product teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eEmpowered\u003c\/em\u003e puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":45907277283564,"sku":"9781119691297","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119691297.jpg?v=1731708481"},{"product_id":"loved-by-martina-lauchengco-9781119703648","title":"Loved","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eMost tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, \u003ci\u003eLoved\u003c\/i\u003e shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between \"also-ran\" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story.\u003c\/p\u003e\n\n\u003cp\u003ePart of the bestselling series including \u003ci\u003eInspired\u003c\/i\u003e and \u003ci\u003eEmpowered\u003c\/i\u003e, \u003ci\u003eLoved\u003c\/i\u003e explains the fundamentals of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.\u003c\/p\u003e\n\n\u003cp\u003eSharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make \u003ci\u003eLoved\u003c\/i\u003e the definitive guide to modern product marketing.\u003c\/p\u003e\n\n\u003cp\u003eWith dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThe centrality of product marketing to any product’s success\u003c\/li\u003e\n  \u003cli\u003eThe key skills and actions required to do it well\u003c\/li\u003e\n  \u003cli\u003eThe four fundamentals of product marketing and how to apply them\u003c\/li\u003e\n  \u003cli\u003eHow to hire, lead, and organise product marketing\u003c\/li\u003e\n  \u003cli\u003eHow product marketers optimise crucial collaboration with other functions\u003c\/li\u003e\n  \u003cli\u003eOne-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eLoved\u003c\/i\u003e is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":45907292881132,"sku":"9781119703648","price":68.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119703648.jpg?v=1731709247"}],"url":"https:\/\/bookhero.pro\/collections\/series-silicon-valley-product-group.oembed","provider":"Book Hero","version":"1.0","type":"link"}