{"title":"Series: Michael Freeman Masterclasses","description":"\u003cp\u003eThe \u003cstrong\u003eMichael Freeman Masterclasses\u003c\/strong\u003e series invites readers to explore a diverse range of topics, from the intricacies of philosophy and psychology to the practicalities of finance and investment. Each title offers a thoughtful, in-depth look at its subject, blending clear analysis with engaging insights that appeal to both curious minds and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eWhether delving into complex business strategies, uncovering historical narratives, or navigating the latest in technology and entrepreneurship, this collection emphasises clarity and expertise. Readers can expect a masterful approach to learning that encourages both reflection and application across multiple disciplines.\u003c\/p\u003e","products":[{"product_id":"michael-freeman-on-black-white-by-michael-freeman-9781781579053","title":"Michael Freeman On... Black \u0026 White","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA quiet revolution has been gathering pace in photography—an exploration of the subtleties, excitement, and pleasure in making images in black and white. This is not a case of old traditions reasserting themselves, but rather a rediscovery of what imagery made purely out of tones can offer to the creatively curious.\u003c\/p\u003e\n\n\u003cp\u003eThe fourth book in Michael Freeman's newest series, \u003ci\u003eMichael Freeman On... Black \u0026amp; White\u003c\/i\u003e is a clear and concise guide to a unique, enduring, and very popular subset of photography. Broken down into chapters covering every type of monochrome photography, the book provides both a practical guide to working without the distraction of colour, details of the unique challenges posed by a genre that is so defined by shape and light, and the ways in which working in monochrome can hugely improve your photographic practice.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46816923746540,"sku":"9781781579053","price":70.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8491153482822.jpg?v=1757866451"},{"product_id":"michael-freeman-on-composition-by-michael-freeman-9781781578360","title":"Michael Freeman On... Composition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eComposition is the single most powerful tool in a photographer's armoury. Unconstrained by any outside influence, it can be a pure expression of individuality, and this is what makes it so important. \u003cem\u003eMichael Freeman On… Composition\u003c\/em\u003e details both why and how composition works, from perception to visual imagination, including many practical compositional templates - varying from the Walk-in to the Frame Break to the Fibonacci Point - ready to be applied to a range of camera situations.\u003c\/p\u003e\n\n\u003cp\u003e- All-new content from the master of photography guides\u003c\/p\u003e\n\n\u003cp\u003e- Concise and easy-to-follow format clearly explains the vital ingredients of composition\u003c\/p\u003e\n\n\u003cp\u003e- Real-life examples of composition in practice ably demonstrate the key elements\u003c\/p\u003e\n\n\u003cp\u003e- Unique visuals and illustrations cut through the jargon and make the subject simple\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47425672872172,"sku":"9781781578360","price":49.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781578360.jpg?v=1774768125"},{"product_id":"michael-freeman-on-creative-exposure-by-michael-freeman-9781781579428","title":"Michael Freeman On... Creative Exposure","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMichael Freeman On... Creative Exposure\u003c\/em\u003e is the latest book in the ultimate photography masterclass series, from best-selling author Michael Freeman.\u003c\/p\u003e\n\n\u003cp\u003eShooting starts with the exposure, and setting it is the first decision in photography - one that determines everything else to follow in creating a satisfying image. It's very far from being a simple binary choice between right and wrong, because there is no standard 'right' exposure.\u003c\/p\u003e\n\n\u003cp\u003eIn the fifth book of his new series, best-selling author Michael Freeman takes a deep dive into another fundamental element of the photographic process. In his role as leading industry consultant in AI-led computational photography, Freeman reveals not only the full set of exposure processes available in and out of the camera, but how to link them to the personal aesthetic choices that we all want to make and argues that more than ever, exposure is a creative process.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMichael Freeman On... Creative Exposure\u003c\/em\u003e clearly explains the \u003cstrong\u003eprinciples of photographic exposure\u003c\/strong\u003e through a \u003cstrong\u003econcise and easy-to-follow format\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIt examines the \u003cstrong\u003erole of the photographer\u003c\/strong\u003e in the creative process of \u003cstrong\u003eselective exposure\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eReal-life examples\u003c\/strong\u003e demonstrate the range of exposure choices available in any photographic situation.\u003c\/p\u003e\n\n\u003cp\u003eThe book takes account of the \u003cstrong\u003elatest developments in computational digital photography\u003c\/strong\u003e and details how to work alongside them.\u003c\/p\u003e\n\n\u003cp\u003eIt gives the practical photographer \u003cstrong\u003ethe tools they need\u003c\/strong\u003e to take \u003cstrong\u003efull creative control\u003c\/strong\u003e of their camera.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47431605158124,"sku":"9781781579428","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781579428.jpg?v=1774557504"},{"product_id":"michael-freeman-on-light-shadow-by-michael-freeman-9781781578544","title":"Michael Freeman On… Light \u0026 Shadow","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDrawing on over 40 years of practical experience, best-selling author and photographer Michael Freeman examines the most fundamental building-blocks of photography - light and shadow - bringing this key element of the picture-making process into the 21st century.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eMichael Freeman On… Light \u0026amp; Shadow\u003c\/em\u003e, Freeman takes a new and different view of photography's prime commodity, arguing that for the photographer, the rich and evocative world of shadows is the full equal of the actual light that casts them and bathes scenes. He defines the varied qualities of both light and shadows (of which there are at least ten distinct types), and shows how they have particular meaning and purpose. He also argues for integrating exposure and processing with an appreciation of light and shadow quality so as to have full and subtle control. Armed with this understanding and these techniques, the creative photographer can work with light and shadow to add depth and quality to imagery.\u003c\/p\u003e\n\n\u003cp\u003e- All new content from the master of photography guides\u003c\/p\u003e\n\n\u003cp\u003e- Concise and easy-to-follow format clearly explains the fundamentals of light and shadow\u003c\/p\u003e\n\n\u003cp\u003e- For the first time ever, both light and shadow are given equal weight in the discussion of photographic image-making\u003c\/p\u003e\n\n\u003cp\u003e- Real-life examples, clearly illustrated, cut through the jargon and show the theory of light and shadow in practice\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47431605190892,"sku":"9781781578544","price":67.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781578544.jpg?v=1774557504"},{"product_id":"michael-freeman-on-color-tone-by-michael-freeman-9781781578711","title":"Michael Freeman On... Color \u0026 Tone","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eColour isn't 'just there' in photography, an ordinary fact of life. It's much more special and can be a subject and pursuit in its own right, because it triggers an emotional and aesthetic response like no other. Colour is processed not in the eye, but in the mind, and that makes it personal.\u003c\/p\u003e\n\n\u003cp\u003eIn this third book in the series, Michael Freeman talks about colour in photography in a completely fresh, thoughtful and useful way, unlike any other book on the market. In recent years, photography-about-colour has exploded as a shooting phenomenon, taking inspiration not just from the great colourist photographers like Outerbridge, Haas, Gruyaert, Leiter, Eggleston, and Porter, but from the new freedom that modern sensors and processing software give.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMichael Freeman On... 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