{"title":"Series: Darden Business Series","description":"\u003cp\u003eThe \u003cstrong\u003eDarden Business Series\u003c\/strong\u003e offers an eclectic mix of titles that span diverse fields from \u003cem\u003efinance and investment\u003c\/em\u003e to \u003cem\u003ehistory and military\u003c\/em\u003e, as well as \u003cem\u003earts and culture\u003c\/em\u003e. Readers can expect insightful perspectives that blend practical knowledge with engaging narratives, whether exploring value investing principles or delving into historical conflicts.\u003c\/p\u003e\n\n\u003cp\u003eThis series also embraces innovation and personal growth, featuring works on computing technology, self-development, and political affairs. Ideal for curious minds, it provides a rich tapestry of subjects designed to inspire, inform, and broaden horizons across both contemporary and classical topics.\u003c\/p\u003e","products":[{"product_id":"marketing-analytics-by-paul-w-farris-9780813945156","title":"Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe authors of the pioneering \u003cem\u003eCutting-Edge Marketing Analytics\u003c\/em\u003e return to the vital conversation of leveraging big data with \u003cem\u003eMarketing Analytics: Essential Tools for Data-Driven Decisions\u003c\/em\u003e, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.\u003c\/p\u003e\n\n\u003cp\u003eThe book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behaviour. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns.\u003c\/p\u003e\n\n\u003cp\u003eBig data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximise marketing efforts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934132125932,"sku":"9780813945156","price":87.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780813945156-marketing-analytics.jpg?v=1783898390"}],"url":"https:\/\/bookhero.pro\/collections\/series-darden-business-series.oembed","provider":"Book Hero","version":"1.0","type":"link"}