{"title":"Series: Consumer Corner: Unconventional Lessons from Consumer Behavior","description":"\u003cp\u003e\u003cstrong\u003eConsumer Corner: Unconventional Lessons from Consumer Behavior\u003c\/strong\u003e explores the diverse ways in which consumer choices shape industries, societies, and cultures. This series offers fresh perspectives across disciplines, blending insights from finance, history, technology, and even fiction to reveal the hidden forces behind everyday decisions.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thought-provoking narratives and analyses that challenge traditional views on consumption, investment, and personal development. Whether delving into market dynamics or the subtleties of human behaviour, these works invite a deeper understanding of how our habits influence the world around us.\u003c\/p\u003e","products":[{"product_id":"markets-we-thought-we-knew-by-nicole-j-olynk-widmar-9781626712546","title":"Markets We Thought We Knew","description":"\u003cp\u003e\u003ci\u003eMarkets We Thought We Knew\u003c\/i\u003e explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market dynamics and real-world examples, readers are encouraged to rethink how preferences are formed, how opinions shift over time, and how value is assigned—sometimes in unexpected ways. What insights might you gather from a deeper understanding of local and global markets, markets for water, or even markets for something you may have never considered valuable, such as carbon? \u003ci\u003eMarkets We Thought We Knew\u003c\/i\u003e challenges assumptions and inspires fresh thinking about marketplaces, both near and far.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47397901304044,"sku":"9781626712546","price":90.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/cd5300efbbcb1cd18171c80124eee4f0.jpg?v=1773777364"},{"product_id":"rethinking-consumer-data-and-behavior-by-erin-robinson-9781626713178","title":"Rethinking Consumer Data and Behavior","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eToday's food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. \u003cem\u003eRethinking Consumer Data and Behavior\u003c\/em\u003e explores what truly shapes consumer choices and how businesses can respond effectively.\u003c\/p\u003e\n\n\u003cp\u003eThis book utilises research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions in ways traditional data often misses. It examines consumers' willingness to pay for local and organic products, the impact of food labelling and safety messaging, and the surprising role of sensory cues such as appearance and taste. The book also addresses the behavioural economics behind decision-making and why stated intentions rarely match real-world actions.\u003c\/p\u003e\n\n\u003cp\u003eIntended for professionals in food and agribusiness, \u003cem\u003eRethinking Consumer Data and Behavior\u003c\/em\u003e delivers insights that go beyond the numbers, helping readers interpret consumer signals accurately and adapt strategies to keep pace with a rapidly changing market. By rethinking how we view consumer data and behaviour, this book provides a roadmap for building trust, aligning values, and creating lasting connections with today's consumers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934200447212,"sku":"9781626713178","price":90.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781626713178-rethinking-consumer-data-and-behavior.jpg?v=1783904838"}],"url":"https:\/\/bookhero.pro\/collections\/series-consumer-corner-unconventional-lessons-from-consumer-behavior.oembed","provider":"Book Hero","version":"1.0","type":"link"}