{"title":"Sean Ellis","description":"\u003cp\u003eWelcome to our Sean Ellis collection, where strategic insight meets innovative thinking. Sean Ellis is best known for his significant contributions to business and entrepreneurship literatures, with an emphasis on growth hacking and startup success.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout works, \u003cem\u003eHacking Growth\u003c\/em\u003e, co-authored with Morgan Brown, offers a groundbreaking perspective on how today's fastest-growing companies thrive. This book delves into the methodologies behind scaling businesses efficiently by creatively leveraging available resources and engaging consumers on a deeper level. It's a must-read for anyone looking to understand the mechanics of audacious growth strategies that catapult small ideas into industry-leading triumphs.\u003c\/p\u003e\n\n\u003cp\u003eThis collection appeals to entrepreneurs, business strategists, and innovators eager to learn from an expert who has not only theorised but also demonstrated the practical application of growth hacking principles. Discover insights that can transform your approach to scaling success, all through the lens of Sean Ellis's profound expertise.\u003c\/p\u003e","products":[{"product_id":"hacking-growth-by-morgan-brown-9780753545379","title":"Hacking Growth","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest, and more.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'a compelling methodology... to increase market share quickly'\u003c\/em\u003e -- Eric Ries, bestselling author of \u003cem\u003eThe Lean Startup\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'a must-read for anyone in business'\u003c\/em\u003e -- James Currier, managing partner, NFX Guild\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'will teach you how to think like a marketer of tomorrow'\u003c\/em\u003e -- Josh Elman, partner, Greylock Partners\u003c\/p\u003e\n\n\u003cp\u003eGrowth is now the first thing that investors, shareholders, and market analysts look for in assessing and valuing companies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHacking Growth\u003c\/em\u003e is a highly accessible, practical method for growth that involves cross-functional teams and continuous testing and iteration. \u003cem\u003eHacking Growth\u003c\/em\u003e does for market share growth what \u003cem\u003eThe Lean Startup\u003c\/em\u003e does for product development and \u003cem\u003eBusiness Model Generation\u003c\/em\u003e does for strategy. \u003cem\u003eHacking Growth\u003c\/em\u003e focuses on customers—how to attain them, retain them, engage them, and monetise them—rather than product.\u003c\/p\u003e\n\n\u003cp\u003eWritten by the method's pioneers, this book is a comprehensive toolkit or \"bible\" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337456373996,"sku":"9780753545379","price":36.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7553553482456.jpg?v=1743709212"}],"url":"https:\/\/bookhero.pro\/collections\/sean-ellis.oembed","provider":"Book Hero","version":"1.0","type":"link"}